Senior Manager, Marketing - Traffic Acquisition

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POST DATE 8/12/2016
END DATE 10/20/2016

Cox Corporate Services, Inc. Atlanta, GA

Atlanta, GA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Description The Senior Manager, Traffic acquisition will lead the digital direct response traffic driving programs for the Autotrader business. This person will oversee the strategy, management, execution and measurement of the programs including Search Engine Marketing (paid search), Display, Programmatic, Native, Retargeting, Social and more. This role will partner with analytics and finance teams to help set and achieve business goals through traffic acquisition. This person will be expected to drive innovation and new sources of traffic for the business to continue to set Autotrader apart from the competition. They will also collaborate with the Kelley Blue Book traffic acquisition manager on overall CAMG approach.

The ideal candidate will have extensive experience managing direct response and ROI driven digital programs, with a proven track record in planning and proactively pushing new and innovative marketing programs. They should also have a strong background and knowledge in search engine marketing strategy/management. The Manager, Traffic Acquisition will work strategically with internal business constituents and external agencies to provide cost-effective solutions that support the company's overall business objectives and help grow the Autotrader brand. Successful candidates will be very analytical, creative, pro-active, self-motivated, detail oriented, organized, flexible, and possess the ability to manage and complete multiple projects within aggressive timeframes.

Responsibilities include, but are not limited to:

* Lead traffic acquisition planning for Autotrader (SEM, Display, programmatic, etc)

* Drive Autotrader traffic planning and needs with analytics and finance

* Drive innovative traffic acquisition strategies/tactics

* Partner with analytics, finance and product on traffic forecasting

* Partner with new publishers and vendors to drive traffic and value back to the brand

* Collaborate with Kelley Blue Book traffic acquisition manager on overall CAMG approach


* 7+ years of experience in Marketing, preferably with a strong media background in digital

* Strong analytical and problem-solving skills

* Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary.

* Experience planning and overseeing a multi-million dollar marketing budget.

* Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization

* Experience managing advertising agencies and vendors, advertising agency experience a plus

Bachelors Degree in Marketing, Communications or other related field.

Cox Automotive is a leader in vehicle remarketing services, digital marketing and software solutions for automotive dealers, manufacturers and consumers. Cox Automotive includes, Kelley Blue Book, Manheim and a host of other global businesses and brands. Headquartered in Atlanta, Cox Automotive employs nearly 24,000 employees in over 150 locations worldwide. We partner with more than 40,000 dealers and touch more than 67 percent of all car buyers in the U.S. with the most recognized brands in the industry. We unite more than 20 brands in this space, providing an end-to-end solution to transform the way the world buys, sells and owns cars.

Organization:Cox Automotive
Primary Location:US-GA-Atlanta-3003 Summit Blvd
Other Locations:US-CA-Irvine-195 Technology Dr

Employee Status:Regular
Job Level:Team Leader
Shift:Day Job-
Travel:Yes, 25 % of the Time

Unposting Date:Ongoing


Cox Enterprises is a leading communications, media and automotive services company. With revenues of $18 billion and approximately 60,000 employees, the company's major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, home security and automation, commercial telecommunications and advertising solutions); Cox Automotive (automotive-related auctions, financial services, media and software solutions); and Cox Media Group (television and radio stations, digital media, newspapers and advertising sales rep firms).

The company's major national brands include Autotrader, Kelley Blue Book and Manheim. Through Cox Automotive, the company's international operations stretch across Asia, Australia, Europe and Latin America. To learn more about Cox's commitment to people, sustainability and our communities, please visit

Company Size:
5,001-10,000 Employees
Social Media:
6305 Peachtree Dunwoody Rd
Atlanta, GA 30328

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