Senior Manager, Retention Marketing

Your key responsibilities will include:

Provide oversight across all merchant retention channels and work effectively with the extended merchant team (e.g., Merchant Customer Operations, PayPal.com, and Distribution Partners) to develop and execute the SP/SMB retention strategy
Leverage extensive direct response and database analytics experience, as well as prior experience of working with the customer operations teams, to retain SP/SMB businesses
Leverage deep understanding of the payments industry and SP/SMB eco-system to retain our current merchants
Develop retention marketing strategy for retaining our current share among our most valuable customers and manage all of the merchant-facing elements of the go-to-market process: research, messaging, positioning, collateral, and marketing communications
Align all cross-functional activities and output to overarching retention strategy
Develop and execute multi-channel communication strategies that leverage online, e-mail, phone, partner marketing, and experiential channels to retain PayPal's share in North America
Be the voice of the merchant, the expert on insights, needs, and actual behavior, work hand-in-hand with market research and database analytics
Own benefits marketing - clearly define the key benefits/proposition for each of our target segments and develop bold, telegraphic naming and messaging that bolsters comprehension
Provide leadership, coaching and prioritization to team members.
Lead internally and externally:

Collaborate cross-functionally with key internal partners, including Distribution Partners, Merchant Customer Operations, PayPal.com, as well as other members of the NA Customer Engagement team
Work effectively with external business partners to identify potential joint marketing opportunities
Manage agency and other outside consultants

Develop budgets and forecasts and manage to them7-10 years of experience developing and executing retention strategies across direct and indirect channels (preferably in SP/SMB marketing)
5 - 7 years of business-to-business marketing experience
5-7 years of direct response experience
Deep understanding of the payments industry and eco-system
Energetic and experienced leader and thinker
Proven track record of success with B2B retention strategies and programs
Strategic thinker - combine classic strategic marketing skills with experience in multi-channel marketing of practical products and services
Superior relationship and influence management skills in interactions with senior leaders, peers, and external partners
Proven track record of driving results in a fast-paced and constantly changing environment
Demonstrated strong marketing, strategic, and creative thinking (benefits marketing/customer orientation)
Must handle multiple priorities with a strong attention to detail
Must possess strong analytic and problem solving skills
Excellent written, verbal, and presentation skills. Proficiency in MS Word, Excel, PowerPoint, and Outlook.
BA/BS from a four-year college or university. MBA preferred.

Basic Qualifications:
Experience in developing and executing retention strategies across direct and indirect channels (preferably in SP/SMB marketing)
Superior relationship and influence management skills in interactions with senior leaders, peers, and external partners