Senior Product Manager - Medical Device 8/20/2016
JOB DESCRIPTIONAPPLY Create and execute market research plans to identify customer needs and market requirements.
Define global product concepts, create marketing specifications, assess and quantify the business impact, and create initial marketing segmentation and positioning.
Support upstream work on derivative and next-generation (NG) platform projects. Develop recommendations for technical product direction, serve as marketing representative on core teams, and help drive voice of the customer (VOC) throughout the product development process to ensure global clinical and product requirements are incorporated.
Participate in market research related to product launch planning, branding and segmentation, positioning, market acceptance, etc.
Establish marketing plans, pricing strategies, and product positioning.
Inform and train US/International Field Representatives in the use of new techniques and products.
Lead clinical trial launches for platform products and co-lead new product launches with the Commercial Marketing team; assist with the development and execution of field support programs.
Drive the development of clinical trial, sales & educational tools and support materials by attaining a thorough understanding of the products, procedure, and competition.
Develop product forecasts and track business performance against objectives and forecasts; formulate new approaches and strategies as needed.
Establish and develop key internal and external relationships, including cross functional teams, field teams and thought leaders.
Travel in field regularly to assess customer and field opinions on existing products and overall market climate.