Senior Product Marketing Manager

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POST DATE 8/21/2016
END DATE 1/13/2017

Westwind Solutions LLC Waltham, MA

Waltham, MA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #


**Job is On Hold for now, per client request.The Senior Product Marketing
Manager, New & Advanced Product Lines will work closely with product management,
R&D, marketing and sales to bring to market next-generation products and
platforms. Responsibilities include developing business cases to justify
strategic product decisions; gathering market requirements in support of
new product development; extensive market research and data analysis in
support of market segmentation and go to market recommendations; and executing
overall new product marketing strategy. This position also requires substantial
work in gathering and analyzing data in support of pricing strategy recommendations,
and working with other stakeholders to implement pricing strategy.Responsibilities:'
Partner with product management to lead new product development through
product lifecycle, from gathering market and customer requirements, to
solution development, go to market strategy, and launch. Post-launch, work
in collaboration with finance and business line management to analyze product
profitability and sales success, and track progress against revenue goals.'
Provide ongoing commercial assessments during product development including
identifying and defining unmet needs, analyzing evolving competitive landscape
dynamics, and developing target buyer/user profiles; partner with product
management to act as primary champion and owner of new product/platform
vision ' Proactively identify and champion new oppor


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