Senior Product Marketing Manager 8/21/2016
Westwind Solutions LLC
JOB DESCRIPTIONAPPLY **Job is On Hold for now, per client request.The Senior Product Marketing Manager, New & Advanced Product Lines will work closely with product management, R&D, marketing and sales to bring to market next-generation products and platforms. Responsibilities include developing business cases to justify strategic product decisions; gathering market requirements in support of new product development; extensive market research and data analysis in support of market segmentation and go to market recommendations; and executing overall new product marketing strategy. This position also requires substantial work in gathering and analyzing data in support of pricing strategy recommendations, and working with other stakeholders to implement pricing strategy.Responsibilities:' Partner with product management to lead new product development through product lifecycle, from gathering market and customer requirements, to solution development, go to market strategy, and launch. Post-launch, work in collaboration with finance and business line management to analyze product profitability and sales success, and track progress against revenue goals.' Provide ongoing commercial assessments during product development including identifying and defining unmet needs, analyzing evolving competitive landscape dynamics, and developing target buyer/user profiles; partner with product management to act as primary champion and owner of new product/platform vision ' Proactively identify and champion new oppor
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