Senior Segment Lead Gen Marketing Manager 8/16/2016
JOB DESCRIPTIONAPPLY Our client, a global telecommunications company, is hiring a Senior Segment Lead Gen Marketing Manager.
This position leads a team in driving customer retention/acquisition from marketing strategy through development of compelling, relevant, value propositions about our company focused on the value of our rate plans, products and services that is intended to attract and retain new and existing customers. Oversee the development of business cases for the value propositions needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. Essential Functions: Requires competency in customer focus, change & innovation, strategic thinking, relationship building with a min of 5-7years consumer focused marketing
*2+ years management experience; ability to build a high performing team and coach for improved performance; experience managing others in a marketing and/or product development environment. Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
*4+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales. Strong understanding of voice and data services and products
*Ability to assess and implement successful, focused, integrated marketing communication and distribution plans. Strong command of marketing and strategic frameworks (4Ps, 3 Cs, etc.). Ability to develop business strategies and apply given strategy and/or common business knowledge to recommendations and rationale and deliver strong results (revenue, activations, customer retention)
*Marketing strategy and program management / implementation. Understanding of Marketing objectives and needs, and demonstrated success with executing campaigns using customer segmentation
*Excellent verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders and sell ideas/present results to executives
*Sound business analysis experience; comfortable understanding how to assess financial and operational metrics to drive insight and business decisions. Ability to create forecasts, financial models and budgets
*Experience with consumer/market research and turning analysis and insights into a business strategy
*Broad understanding of program management concepts and tools, including technical, innovation process, Marketing management, financial and operations functions
*Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
*Develops marketing plans and business cases the communication and distribution of the value propositions. Prepares annual business plans for the defined strategies and the development/implementation of key Marketing strategies. Leads development and implementation of tactical action plans.
*Ensures that financial goals are met or exceeded, including return on investment.
*Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new and future markets. Defines market positioning and recommends pricing strategy. Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs.
*Partners with creative merchandising and advertising on creation of world-class advertising and collateral. The role requires strong cross functional partnership across the enterprise; specifically, with sales, product management, finance, and operations leadership to ensure flawless execution and to create one look and feel for our company.
*Manages a team of Segment Marketing Managers. Provides coaching, direction and leadership to team members.
7+ TO 10 YEARS EXPERIENCE
Management Experience Required - Yes
Willingness to Travel - Occasionally