Social Media Manager

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POST DATE 9/16/2016
END DATE 10/16/2016

SBE Miami Miami Beach, FL

Company
SBE Miami
Job Classification
Full Time
Company Ref #
hc.269134
AJE Ref #
576200394
Location
Miami Beach, FL
Experience
Entry Level (0 - 2 years)
Job Type
Regular

JOB DESCRIPTION

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Social Media Manager who is highly motivated, creative, and detail-oriented to join our growing Integrated Marketing Team. The Social Media Manager will be a key team member working with the Integrated Marketing and Brand teams to develop and execute strategies focused on increasing brand awareness, engagement, and driving traffic to our site and online communities for all venues. The ideal candidate will possess the ability to develop creative solutions to business challenges and then execute flawlessly, and also possess a passion for social media, strong communication skills, and a love for the brand. Responsibilities: Manage all social media platforms on a daily basis; posting engaging brand, and channel appropriate, content Lead development of original and unique content for each venue across all social channels including culture, venue, and lifestyle themed photos and video Create, execute, and measure social media campaigns that align with marketing initiatives Assist with social media listening program and provide daily, weekly, and monthly insights on brand mentions, sentiment, trends, and campaign progress to the proper business groups for insight on venue openings, reactions to advertising & marketing campaigns, conversation volume, measuring guest satisfaction, and overall brand awareness Manage the daily social media content calendar and scheduling to ensure that all blog and editorial content is cross-promoted on relevant channels Maintain an ongoing conversation with fans through community management in a consistent brand voice across all channels and participate in dialogue around trending topics, popular hashtags, and current events relevant to the Customer Increase online presence, fan base, and engagement level on brand and venue social accounts Moderate online customer feedback and manage immediate responses as well as coordinating with venues as needed in a thoughtful and timely manner Building and managing metrics and reporting. Analyze and translate quantitative and qualitative data from and into an actionable social media engagement plans for continuous improvement Proven understanding of how to get strong business results leveraging social media, with minimum budget Provide art direction for social media content including composition, lighting, medium, subject matter, and copy Collaborate cross-functionally with creative, PR, verticals, brand, and integrated marketing to coordinate social media content with the editorial, venue, and marketing initiatives Monitor both social media and hospitality industry trends to become an advocate for the company in those spaces Conduct outreach to social media influencers that align with initiatives