Social Media Strategist 8/16/2016

Confidential Company Andover, MA

Company
Confidential Company
Job Classification
Full Time
Company Ref #
28754604
AJE Ref #
575898417
Location
Andover, MA
Job Type
Regular

JOB DESCRIPTION

APPLY
KEY AREAS OF RESPONSIBILITY:
- Act as point person for continuing initiatives already set forth
- Monitor outside SEO vendor progress and allocation of contract hours
- Execute key word / content changes as required to increase web rankings
- Research potential blogs / QA / forum sites for additional postings
- Generate quality postings on a regular basis for the above
- Manage meta data and website coding to improve rank results
- Identify opportunities to increase link profile and link popularity
- Significantly increase brand presence on Twitter
- Begin Facebook presence to acquire and consistently increase fans
- Implement web based marketing campaigns to increase brand awareness
- Assist in website redesign and corporate website merging project

ADVERTISING / PUBLIC RELATIONS
- Identify and solidify relationships with editors / reporters at agreed upon media outlets
- Gain exposure for all divisions through media outreach
- Secure media placements and editorial coverage for all divisions
- Discover media opportunities before they happen by proactively seeking / creating story coverage
- Measure results with data showing mentions of each brand name / product by media outlet
- Identify new and meaningful advertising opportunities for each brand