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Solutions Marketing Manager - Service

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POST DATE 9/9/2016
END DATE 10/22/2016

Bell and Howell Durham, NC

Durham, NC
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Location: Durham, NC

Prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives. Advises team on any relevant product concerns. Recommends changes to current product development procedures based on market research and new trends.

Master of market intelligence and message for Service including but not limited to:

- Market segmentation
- Market sizing
- Market qualification
- Channel intelligence
- Product positioning
- Buyer persona, journey
- Customer references
- Customer advisory board
- Competitive analysis
- Solution content owner
- Police the message

May also supports the demands inlcuding but not limited to:

- Customer proposals
- Sales playbook
- Push content to field
- Customer ROI tools
- Sales tools & demos
- Partner/channel marketing support
- Social selling tools
- Tactical support
- International

Requires a bachelor's degree with 7-10 years of experience in the field; or equivalent combination of education and experience. Familiar with a variety of the field's concepts, practices, and procedures.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled