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Sr Copywriter - Area 23 (Healthcare)

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POST DATE 9/9/2016
END DATE 10/13/2016

FCB New York City, NY

Company
FCB
Job Classification
Full Time
Company Ref #
160001O8
AJE Ref #
576124551
Location
New York City, NY
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
Area 23 is a full service communications agency. We are 200 passionate,
curious, bold, entrepreneurial, bipedal humans, all backed by the FCB Health network.

As advertising polyglots, we're equally conversant in professional, consumer and digital communications.

We're currently seeking a Senior Copywriter to join our team, working on a brand in the diabetes category.

The Senior Copywriter will be responsible for generating promotional
materials, working closely with creative and account team to ensure
adherence to client's marketing strategies and objectives within specified
deadlines.
Takes direction from copy supervisor
Writes copy for assigned projects that is on strategy for the
product, in language that is original, compelling, distinctive, and
synergistic with art/graphic
Is deadline oriented and well organized
Collaborates with team in a positive and productive manner
Coordinates with copy supervisor, account services and art
director in identifying and obtaining information needed to carry out
assignments
Performs research (general lit searches as well as specific topic
research) via Internet and other resources (libraries, newspapers,
associations, etc.)
Makes sound, timely decisions about need to change work in
progress and reports them to copy supervisor
Performs basic proofing/editing on all copy, paying strict
attention to details of copy/art agreement
Understands and implements agency/client review systems, makes
transfers of client comments (revisions) to agency copies, identifies
any problems or inconsistencies, solves problem by reviewing with
supervisor/account services
Participates with creative team and product team to develop
multiple concepts/campaigns for assigned products/projects
Defends strengths of concepts while remaining open to alternatives
and further explorations
Analyzes and interprets data from clinical studies, presentations,
and published papers, summarizes key points, and turns them into
promotional messages that tie to product key selling messages
Logically organizes material from a range of different sources to
make a compelling narrative/story flow
Contributes to generation of effective promotional materials to be
used by the field force in personal selling
Has full mastery over writing craft with a clear persuasive voice
and uses skills to fulfill a variety of tactics
Develops understanding of audience needs (e.g., physicians,
patients, sales reps) and targets copy and changes voices to appropriately
meet them
Develop medical knowledge in therapeutic areas of primary accounts
Contributes innovative ideas appropriate to the clients marketing
strategy
Solves problems within areas of direct responsibility
Perform other related duties as required and assigned by supervisor

Minimum Qualifications:
Bachelor's Degree in Advertising/Communications, Writing or
health-related discipline.
2-3 years of advertising experience. Healthcare NOT required.
An exceptional portfolio of work demonstrating conceptual/creative
capabilities.