Sr. Email/SMS Marketing Manager

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POST DATE 9/17/2016
END DATE 10/19/2016

Select Comfort Minneapolis, MN

Company
Select Comfort
Job Classification
Full Time
Company Ref #
2016-11771
Location
Minneapolis, MN
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree
AJE Ref #
576207172

JOB DESCRIPTION

OVERVIEW:

Sleep Number is seeking a highly effective Email/SMS Sr. Marketing Manager who will be responsible for the development and execution of the overall email marketing strategy on mobile and desktop devices, including Text/SMS. This person is responsible for developing and deepening our customer relationship via email, optimizing our email programs for maximum performance, leveraging iterative testing and data analysis and ensuring content quality.

RESPONSIBILITIES:

* Develops, leads and executes all aspects of email marketing campaigns, from creative brief through deployment.

* Provides direction and feedback to creative, production and other internal partners.

* Ensures marketing messages are conveyed clearly and align to overall marketing objective.

* Optimize and advance lifecycle specific programs.

* Champions continuous advancement of our email features and capabilities including targeting, personalization, behavioral programs and template development in collaboration with business partners.

* Works with CRM analytics team to monitor and analyze performance trends to provide actionable recommendations to deliver continuous improvements of our email programs.

* Works closely with CRM analytics and marketing team to determine segment criteria as well as test designs with overall contact strategy.

* Drives a test and learn agenda to accelerate change and advancements.

* Leads marketing team s efforts with SleepIQ data.

* Stays current with best practices, strategies and industry standards related to email and Text/SMS.

* Builds Text/SMS capability.

* Develops, leads and executes all aspects of Text/SMS for both customer service communication initiatives as well as marketing campaigns, from creative brief through deployment.

* Maintains documentation for internal partners.

* Ensures functionality and accuracy of emails and Text/SMS.

* Acts as company SME on email and text/sms related projects.

* Owns relationship with email delivery system vendor and other vendor partnerships related to advancing our email and text capabilities.

QUALIFICATIONS:

* 5-7 years experience in email marketing, including strategy, campaign planning and implementation.

* Experience with Text/SMS.

* Must understand email marketing analytics, Text/SMS analytics and KPIs.

* Familiarity with consumer marketing.

* Familiarity with marketing campaing processes.

* Experience working with an analytics team on large-scale initiatives including developing selection criteria.

* Analytical ability and demonstrated problem solving skills

* Critical thinking skills

* Understands complex information and applies logic

* Experience using data to design tests and plans

* Able to determine root causes of issues and motivate a solution via direct, indirect and cross- functional team members

* Strong organizational skills and attention to detail

* Able to prioritize tasks, meet deadlines, and work independently in a fast-paced environment

* Able to be flexible and handle multiple projects in an organized and timely manner

* Excellent written and oral communication skills

* Excellent team building and collaboration skills

* Strong able to work in cross functional teams

* Able to turn creative ideas into action

* Able to work under pressure and effectively manage stress

* Demonstrated ability to respond appropriately and professionally to customers and colleagues.

* Advanced Proficiency with Microsoft Office Applications (i.e. Excel, Word, Outlook, )

* Undergraduate degree

* Preferred: Advertising/Marketing or related field

* Requires normal physical exertion within an office environment (i.e. sitting, computer and telephone use)

* May require some travel based on business.

Equal Opportunity Employer (EOE) and a drug free workplace (DFW).