Sr. Email/SMS Marketing Manager

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POST DATE 9/17/2016
END DATE 10/19/2016

Select Comfort Minneapolis, MN

Minneapolis, MN
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree



Sleep Number is seeking a highly effective Email/SMS Sr. Marketing Manager who will be responsible for the development and execution of the overall email marketing strategy on mobile and desktop devices, including Text/SMS. This person is responsible for developing and deepening our customer relationship via email, optimizing our email programs for maximum performance, leveraging iterative testing and data analysis and ensuring content quality.


* Develops, leads and executes all aspects of email marketing campaigns, from creative brief through deployment.

* Provides direction and feedback to creative, production and other internal partners.

* Ensures marketing messages are conveyed clearly and align to overall marketing objective.

* Optimize and advance lifecycle specific programs.

* Champions continuous advancement of our email features and capabilities including targeting, personalization, behavioral programs and template development in collaboration with business partners.

* Works with CRM analytics team to monitor and analyze performance trends to provide actionable recommendations to deliver continuous improvements of our email programs.

* Works closely with CRM analytics and marketing team to determine segment criteria as well as test designs with overall contact strategy.

* Drives a test and learn agenda to accelerate change and advancements.

* Leads marketing team s efforts with SleepIQ data.

* Stays current with best practices, strategies and industry standards related to email and Text/SMS.

* Builds Text/SMS capability.

* Develops, leads and executes all aspects of Text/SMS for both customer service communication initiatives as well as marketing campaigns, from creative brief through deployment.

* Maintains documentation for internal partners.

* Ensures functionality and accuracy of emails and Text/SMS.

* Acts as company SME on email and text/sms related projects.

* Owns relationship with email delivery system vendor and other vendor partnerships related to advancing our email and text capabilities.


* 5-7 years experience in email marketing, including strategy, campaign planning and implementation.

* Experience with Text/SMS.

* Must understand email marketing analytics, Text/SMS analytics and KPIs.

* Familiarity with consumer marketing.

* Familiarity with marketing campaing processes.

* Experience working with an analytics team on large-scale initiatives including developing selection criteria.

* Analytical ability and demonstrated problem solving skills

* Critical thinking skills

* Understands complex information and applies logic

* Experience using data to design tests and plans

* Able to determine root causes of issues and motivate a solution via direct, indirect and cross- functional team members

* Strong organizational skills and attention to detail

* Able to prioritize tasks, meet deadlines, and work independently in a fast-paced environment

* Able to be flexible and handle multiple projects in an organized and timely manner

* Excellent written and oral communication skills

* Excellent team building and collaboration skills

* Strong able to work in cross functional teams

* Able to turn creative ideas into action

* Able to work under pressure and effectively manage stress

* Demonstrated ability to respond appropriately and professionally to customers and colleagues.

* Advanced Proficiency with Microsoft Office Applications (i.e. Excel, Word, Outlook, )

* Undergraduate degree

* Preferred: Advertising/Marketing or related field

* Requires normal physical exertion within an office environment (i.e. sitting, computer and telephone use)

* May require some travel based on business.

Equal Opportunity Employer (EOE) and a drug free workplace (DFW).