Sr Manager - Database Marketing - ReqCode 03233149

Organization Objective/Purpose:

Charles Schwab's purpose is to help everyone become financially fit. Through advocacy and innovation, Schwab has worked to make investing more affordable, more accessible and more understandable for all. For more than three decades, The Charles Schwab Corporation has been an advocate for individual investors and the independent advisors who serve them. At Schwab, we respect the unique differences of our employees, our clients and the communities we serve – striving to create a consistent and rewarding employee experience. If you share our enthusiasm for helping others, building trusted relationships, possess high ethical standards, and have a desire to learn and grow, there's a place for you at Schwab!

The Database Marketing team is an internal consulting unit within the marketing organization. We deliver direct marketing support and analysis, including evaluating business requirements, designing complex marketing campaigns, evaluating campaigns and providing recommendations to inspire efficiency and effectiveness. Our services are in heavy demand due to our reputation for accuracy, strong business insight, outstanding productivity and attention to detail – allowing us to seek candidates to grow the team further. We support Senior Management in a wide range of departments throughout Schwab, including Marketing Communications, Client Experience, Sales and Finance, and work with a wide range of business and technical partners throughout the firm.

Brief Description of Role:

In this Sr Manager for Database Marketing position, you will design, evaluate and provide recommendations for complex marketing campaigns and reports, create lists for direct communications, and work closely with our Retail Marketing and Client Experience business partners in developing direct communication strategy. You will also need to present results as well as customer insights to client experience and marketing business partners. Additionally, you will:

Act as an internal consultant to our business partners to assess their decision-making, reporting and marketing needs, and recommend appropriate metrics, either from existing reports or from new reports to be developed.

Research, analyze and leverage data from a wide range of internal and external sources to generate comprehensive direct marketing lists. Investigate new data sources to assess use in communications and develop data requirements with our technical partners.

Develop and apply an understanding of the underlying business & marketing issues that your reports and analyses are intended to address, in order to ensure their accuracy and relevance.

Use your highly efficient and accurate programming in SAS or SQL. Valuable (but not critical) for this role, is a knowledge base of UNICA campaign software.

Technical/FunctionalQualifications:

We are looking for a mature and responsible business analyst with sound technical skills who is willing to work independently and with the team as a whole to organize, prioritize, and complete multiple projects within aggressive deadlines. Qualifications:- Interest and ability in working both independently and highly collaboratively- Strong oral and written communication and interpersonal skills- Interest and preferably 5+ years of expertise in marketing strategy development, marketing program analysis, and results presentation- Strong SAS or SQL programming, business analysis and data analysis skills as evidenced by 5+ years of development and analysis experience.- Enthusiasm and ... To view the rest of this job posting or to apply for this position please click the APPLY NOW button