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Strategic Analyst

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POST DATE 8/23/2016
END DATE 10/29/2016

Mullen Advertising Winston Salem, NC

Winston Salem, NC
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Bachelors Degree


We are seeking a Strategic Analyst to join our Winston-Salem Analytics team.

The Team
MullenLowe employs a collaborative approach that gives the analytics team an important role in every step of a campaign, from setting strategy to optimizing individual pieces of media. Analysts work closely with other teams to ensure we are using data to deliver the best results for our clients.

The broader analytics team comprises three distinct groups: campaign optimization (i.e., digital analytics), customer segmentation and advanced analytics.

- This role is for the campaign optimization group, which primarily leverages digital analytics to evaluate and improve media campaigns
- The customer segmentation team is focused on understanding the target audience and how to reach them
- The advanced analytics team uses statistical methods to model and predict campaign performance and customer behavior

A Typical Day
Generally, an analyst is assigned to take the lead on two to four clients, with support and supervision from a more senior analyst on the team. Before a campaign launches, the analyst is responsible for creating a measurement strategy and setting benchmarks. Analysts are often involved in strategic discussions about what the media plan should look like.

When a campaign is in-flight, the analyst will do periodic deep-dives (usually monthly) to understand what is working well and what needs to improve. The point of this deep-dive is to take a more holistic approach than individual media teams are doing throughout the campaign. Before presenting to a client, the analyst will work with internal teams to understand the context and find solutions to anything that isn't performing well. The analyst will create a presentation to summarize performance and next steps and present directly to the client.

Some travel may be required, depending on the clients and campaigns.

Needed Skills
- Effective digital analysts are not just number crunchers. They are story-tellers, able to take complicated data and tell a simple and persuasive story.
- Analysts are client-facing. They present frequently to clients on the phone and in-person. They need strong presentation skills and a sense of decorum.
- This role requires strong interpersonal skills and tact. Tight collaboration with internal teams is expected, and analysts are frequently the bearers of bad news.
- Passion for using data to make decisions is a must. Analysts need to believe in the power of data to influence process and know how to use it.
- Curiosity. This role requires finding not just interesting, but valuable insights. That means asking questions and digging until an answer is found.
- Tools vary by client, but proficiency with a site analytics tool (e.g., Google Analytics, Adobe Analytics, etc.) is required. Experience with other analytics tools is preferred: media analytics (e.g., DoubleClick, Adobe Media Optimizer), competitive intelligence (e.g., Compete), social listening and analytics (e.g., Crimson Hexagon), data visualization (e.g., Tableau), etc.
- Some basic HTML and JavaScript knowledge is extremely helpful in troubleshooting code
- Attention to detail. There is very little room for error when reporting on the performance of campaigns to clients.
- Strong time management skills are critical. The workload is not always consistent or structured and analysts need to forecast and manage their own time efficiently.
- 1-2 years' experience in analytics
- Bachelor's degree required

You must be eligible to work in the United States to be considered for this position.

We are an eoe and do not discriminate against applicants due to race, age, ethnicity, gender, religion, national origin, veteran status or on the basis of disability.