Strategic Web Guru - Website Champion 8/16/2016

RED SKY Consulting Richardson, TX

Company
RED SKY Consulting
Job Classification
Full Time
Company Ref #
28795852
AJE Ref #
575897596
Location
Richardson, TX
Job Type
Regular

JOB DESCRIPTION

APPLY
Direct hire position, salary 80-100K + Benefits

Location, Richardson, TX

BOTTOM LINE / "IN A NUTSHELL"

* Responsible for all aspects of the website of global corporate enterprise (functionality, appearance, compatibility and accuracy)
* Manage the marketing communications, branding and content of the site
* Experience with SEO, Google Analytics, conversion tracking, and user behavior analytics.
* Experience with the WordPress content management system and Ability to write, edit, and test HTML and CSS

The Strategic Web Guru role will be responsible for all activity on the "Clients" website and will collaborate with multiple talented teams to plan, manage, and launch improvements, updates, and additions to the public website.

ESSENTIAL DUTIES AND RESPONSIBILITIES (ADDITIONAL DUTIES MAY BE ASSIGNED AS REQUIRED.)

* Maintain functionality, appearance, compatibility and accuracy of the "Clients" public website.
* Increase website performance and visitor conversion metrics.
* Recommend and implement continuous strategic improvements that can be measured.
* Collaborate with the Product Marketing team to build memorable stories and easily understandable product descriptions.
* Collaborate with the Design team to effectively organize, wireframe, and design new content pages.
* Collaborate with and manage the development team to ensure all deliverables meet business goals as well as compatibility goals across all major platforms and screen resolutions.
* Manage Search Engine Optimization to ensure content is continually enhanced to improve keyword rankings on the primary search engines.
* Collaborate with the Content Management, Demand Generation, and Public Relations teams to ensure all resource content (downloadable pdfs, blog posts, news articles, press releases, events, etc.) is kept up-to-date made available on the corresponding campaign schedules.
* Collaborate with the Marketing Operations team to measure, analyze, and leverage website metrics in order to make informed recommendations for engagement improvement.
* Collaborate with the Technical Operations team to ensure the good health of servers, network, security, and software.

REQUIRED KNOWLEDGE AND SKILLS

* Strong understanding of web design, user experience, and web management.
* Strategic flair to bring fresh ideas to product launches and marketing campaigns.
* Desire to stay current with the latest web technologies that could improve website success.
* Collaboration-oriented with the ability to stay organized in a fast-paced and evolving environment.
* Ability to write, edit, and test HTML and CSS (JavaScript a plus).
* Familiarity with browser testing and debugging.
* Familiarity with SEO best practices.
* Understanding of A/B testing techniques and how to leverage the results for improvement.

EDUCATION AND/OR EXPERIENCE

* 3-5years of relevant experience in a detail-oriented role (previous marketing experience a plus)
* Experience with Google Analytics, conversion tracking, and user behavior analytics.
* Experience with the WordPress content management system.

THIS IS A GREAT OPPORTUNITY WITH A FIRST CLASS COMPANY

_______________________________________________

RED SKY CONSULTING CANDIDATE REFERRAL PROGRAM!

2500

Do you know other IT professionals

Turn those relationships into Moneiy (misspelled intentionally) 4 "Fortune 20" companies and many other smaller progressive companies within the manufacturing, financial services, health care, government, consumer services, insurance and several other industry verticals represented.

THE RED SKY FOUNDATION is being formed and will be providing fully funded college educations to underprivileged young adults in partnership with our clients starting in late 2016/2017.

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