University Recruiting - Global Consumer Insights Associate
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POST DATE 8/17/2016
END DATE 12/1/2016
JOB DESCRIPTIONFood. Purpose. You.
We serve the world by making food people love. As one of the world's leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.
We seek out the best talent, provide them with rich development resources, support, and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who are leaders, innovators, and want to be part of a company that serves the world by making food people love.
Global Consumer Insights is General Mills' Marketing Research group. We strongly believe that superior understanding of the consumer is one of the key ways to outperform the competition. We deliver differentiated value to our consumers through synthesizing information, effectively communicating key understandings, and consistently representing the voice of the consumer.
As a Global Consumer Insights Associate, your career will be built through a variety of research positions, roles, and assignments. Our blend of putting the consumer first, cross-functional exposure, and focus on personal development all add up to an exciting career opportunity at General Mills.
* Research and develop innovative new products and effective advertising to provide guidance and influence on business needs that will deliver added value to our customers and consumers.
* Serve as the voice of the consumer to understand and synthesize consumer preferences, trends, and values.
* Analyze consumer market research to understand key market data to guide decisions that will drive shareholder growth.
* Influence key stakeholders, internally and externally, on critical brand and product decisions.
MBA or Masters Degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, Anthropology, Sociology, or Psychology