User Acquisition Manager - W

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POST DATE 8/20/2016
END DATE 11/8/2016

AppleOne Bellevue, WA

Bellevue, WA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Required Licenses/Certifications
Min Salary
Max Salary
Salary Unit
per year


The position is located in Bellevue , Washington, salary is $120,000
The Marketing team is looking for a User Acquisition Manager who will be responsible for managing large-scale advertising campaigns for our games. This person is an analytical and business-savvy number-cruncher who can independently manage multiple advertising campaigns as well as coordinate creative development and program execution. This role is well suited for those who are analytically strong and want to make a direct impact on the growth of the business.

Key Responsibilities:
? Develop mid-to-long term business and technical ad product strategy for next generation of player acquisition
? Responsible for managing marketing acquisition and top level user funnel.
? Lead and oversee development of performance plans for newly launched games and help the team execute to maximize value.
? Work with new and existing Game Studios to build advertising plans, performance metrics, and budgets that align with studio goals ? and be prepared to update them quickly as priorities may shift.
? Monitor, optimize and report performance of campaigns on an ongoing basis.
? Identify new partner, platform, and optimization opportunities to drive campaign performance.
? Develop test plans, measure performance, and make recommendations based on testing.
? Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams.
? Work with user acquisition partners such as Facebook, ad networks etc.
? Daily, weekly, and quarterly budget forecasting and reporting of results.

We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status.

Job Experience:

The winning candidate must:
? Be digitally tech-savvy. Identify and evaluate the best technology tools out there (buying platforms, ad servers, big data analysis tools), and how to get the most out of them;
? Have extensive experience at developing and