VP/Group Director, Strategy/Digital Analytics

The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. The primary function of the VP, Director is to provide marketing solutions across customers and channels to improve client decision-making. Detailed Description:

- Define scope, recommended approach, and manage execution of major strategic projects for clients

- Direct ongoing client relationships in order to consistently exceed client expectations and strengthen their overall Digitas relationship

- Serve as thought leader in aligning strategy with a client s business goals and objectives

- Convince clients of the value of strategic services to their business

- help them define needs and potential solutions

- Play an active role in new client acquisition and new business pitches, identify new opportunities and establish relationships with prospective clients, participate in or lead several new business initiatives simultaneously

- Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing Digitas intellectual capital and developing innovative concepts

- Provide methodological support, coaching, and training to staff

- Create a team environment and participate in the hiring of new staff