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VP Marketing Director

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POST DATE 8/19/2016
END DATE 11/1/2016

Arnold Worldwide Boston, MA

Boston, MA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree



Job Summary

The VP, Marketing Director provides client and brand team leadership, develops senior level client relationships and is regarded by the client as a trusted advisor and business partner. S/he demonstrates visible leadership behaviors that will propel Arnold forward. S/he is a driver of client satisfaction, revenue growth, and business profitability for his/her assigned accounts. S/he will determine the best way to deliver a difficult message to both the brand/project team and the client effectively. Knows when to escalate issues. S/he has an entrepreneurial spirit and identifies opportunities within the client. S/he is a strong strategist and storyteller. S/he identifies the approach and strategic direction for his/her programs with the input of internal stakeholders and then sells it to the client.


Marketing Acumen:

* Achieves expert knowledge in a client s business with a broader view of the industry and competition

* Understands challenges and partners with the client to apply our solutions to their problems, feeding the process to deliver great work

* Creates opportunities for deeper collaboration and interaction and reinforces the client's status as an innovative participant in the creation of game-changing solutions

* Builds and champions integration of the business

* Contributes to industry thought leadership by driving innovation and the delivery of forward thinking solutions

* Creates opportunities to share knowledge and learning of emerging marketing trends

* Proactively identifies and pursues opportunities on behalf of the client that go beyond the obvious or accepted solutions

* Is viewed by others as an inspirational and thought provoking leader. Routinely observes and evaluates quality of work being developed and leaving the agency

Relationship Management:

* Develops and sustains strong client relationships with senior level clients

* Serves as internal champion for client initiatives while developing a healthy give/take relationship between client and agency based on mutual trust and respect

* Effectively leads working client meetings and presentations to senior level clients

* Uses skill in questioning, interviewing and strategic planning to define the client(s) business needs and sell recommend solutions

* Successfully builds a collaborative and inspiring work environment

* Actively works to build relationships across Arnold teams to develop cohesive innovative solutions

Operational Aptitude:

* Oversees team delivery of projects/initiatives that are on time and on budget

* Proactively manage client expectations by communicating project and profit risks to team and client

* Oversees management of specific project as assigned

* Manages cross-functional team by establishing direction and providing information required for successful delivery

* Understands intra-agency processes to efficiently execute work.


* Develops sell-through presentations to internal and client stakeholders

* Takes a lead role in developing client presentations and other important communication in a clear, compelling and persuasive way

* Runs effective working client, cross-disciplinary meetings with mid-senior level clients

* Communicates key information about Arnold and other Havas agencies as appropriate in client meetings

* Links communication to audience s concerns and perspectives

* Moves audience to desired action through clear and persuasive delivery of information


Makes Self and Team Better

* Driver of a team culture that fosters a good-to-great mentality and creates the best conditions for success across the entire team.

* Sets personal development goals and engages in learning opportunities to achieve them

* Participates and volunteers to lead knowledge-building and knowledge sharing activities

* Trains, develops and coaches direct reports to continuously add value to clients and Arnold

* Provides both informal on-going performance feedback and conducts formal progress reviews for all staff managed

* Provides career path guidance and supports staff career decisions/continued learning

* Works with under-performing staff to positively alter and improve performance

* Advocates for staff needs to Arnold leadership and recognizes high performing staff

* Provides constructive feedback to brand team members

Makes Agency Better

* Has a point of view on industry structure, trends, initiatives, and issues

* Has a point of view on best practices and solutions across functions

* Supports Agency Marketing team with case studies of client work, results, etc.

* Demonstrates the capability to develop innovative short and long term strategic marketing plans and program models

* Authors POVs and participates in public speaking opportunities (i.e. universities, conferences, etc.)

* Takes an active role in building a positive agency culture

* Supports new business development activities


Business Management

* Leads development annual scope of work and corresponding fee negotiations

* Responsible for communicating budgets and forecasts to client and agency

* Partners with Account Operations to insure project scope, metrics, and delivery are aligned to deliver on-time, on strategy, and on-budget solutions


* Identifies organic revenue growth opportunities for Arnold that drives business success for the client. Sells into client organization

* Achieves year-over-year growth by identifying and pursuing organic growth opportunities

Margin Management

* Demonstrates smart margin management, analyze financial issues and take action to fix them

Star Qualities Necessary to Proceed to Next Level:

* Has track record of stewarding award winning work

* Regarded internally and externally as an exceptional leader

* Demonstrated ability in creating the right casting and service models to service and grow client s business

* Proven abilities in public speaking, writing and socialization of the agency brand

* Proven track record of driving agency s cross-discipline operations and business development


* 10+ years of applicable marketing and agency experience


* Ability to keep composure and lead in high stress situations

* Demonstrated excellence in interpersonal skills, leadership


* Bachelors Degree Required