Vice President, Music and Partnership Marketing
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POST DATE 9/7/2016
END DATE 10/12/2016
Los Angeles, CA
JOB DESCRIPTIONABOUT US:
At FRUKT we believe that everything we see or do can become entertainment. Something to experience, capture and share. Its where these things collide that excites us. Its where they meet up that marketing is at its most successful.
In the olden days, consumers expected to have things presented to them. It was a simple arrangement. Our job any agencys job was to make a snazzy commercial and some eye-catching posters. A generalization, but the end goal was for consumers to see them and buy into the brand.
Now though, consumers have changed. Well, we all have. People are much savvier, much more aware. Not content with passive interaction (and who can blame us?). If we see something, we want to be able to learn about it, play with it, view it from more than one place.
At FRUKT we see these interactions as opportunities. A chance to add meaning, to create or enhance a relationship. After all, if you want someone to remember you or like you, its not enough just to be in the same room as them. You have to be part of the action, strike up a conversation, and offer them something of value.
For us, thats something to hang on to and be proud of. Something worth getting right. Its also something that everyone in our global network lives and breathes. The last 11 years have taught us that for brands both great and small (and weve worked with a lot), entertainment and passion are the best way to reach consumers and turn them into fans.
Why us? Because weve got insight, experience and creativity. Weve turned entertainment into a science and we have fun doing it. We go beyond ideas and chat we follow up and act on things. And most of all, we make things happen.
ABOUT THE POSITION:
FRUKT, the music & entertainment arm of Octagon, seeks a Vice President to oversee the development and management of music related strategy and programming across our current and new entertainment consulting clients. This person will dual report into the SVP, FRUKT and to the CRLs leading accounts where music expertise is required. Account responsibilities will include but will not be limited to clients in the telecommunications, insurance, banking, and other industries. The Vice President will be responsible for managing client relationships from a music perspective, building and maintaining the necessary alliances within the music industry, and will have oversight over agency team members working on music-related programs for clients. The ideal candidate will have an extensive music industry background and experience building music strategy and programs for brands, including an comprehensive knowledge of music industry trends (Hispanic music experience a plus), new technologies impacting the entertainment industry, rights, licensing, artist relations and talent alignment. Lastly, supervising, managing and mentoring a team falls under this persons purview.
Role & Responsibilities:
Responsible for the development and execution of clients music entertainment marketing strategy and go-to-market plans
Support creative ideation and development of customized and authentic brand integrations
Provide industry and market intelligence and competitive trends including technological impact on the business model, content creation, and distribution of music.
Make relevant industry introductions
Lead property/partner identification
Lead contract negotiations providing industry and cost analysis information and insights
Manage senior-level partner relationships
Provides platform POVs and consultation across all existing and potential partners
Expertise in music industry trends, rights, licensing, artist relations, label management
Oversee quality control across all properties/partners, activation, content, and outputs
Liaise with relevant internal client divisions and personnel
Work collaboratively with clients agency partners
Manage and develop agency staff responsible for music marketing with clients
Lead business development for the agency in the music space
Bachelors degree with 10-15 years professional experience in music and the industry contacts to prove it (expertise or familiarity within Hispanic music market a plus but not a prerequisite)
Ability to think and act strategically on behalf of our company, our client and artists
Multiple years of experience or knowledge of:
- Managing and supervising artist relations
- Rights management/IP knowledge of requisite music content and assets
- Licensing across master recordings and publishing rights
- Developing music strategy and marketing campaigns for brands
- Familiarity with technological innovations and cutting edge developments with music in the social, digital, and mobile space
Prior experience establishing and successfully building a relationship with clients
Understanding of and insights in label management
Experience with artist tours, and venue management
Ability to multitask, managing multiple programs simultaneously
Proven success in managing, mentoring, leading and motivating a team is required
Ability to work cross-functionally within the Clients company and other agency partners
Ability to identify and evaluate new opportunities for growth
Excellent communication and presentation skills, both written and oral
Octagon/FRUKT is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.