Web Analytics & Optimization Analyst, Sr. - San Francisco, CA
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POST DATE 9/2/2016
END DATE 3/30/2017
Pacific Gas & Electric
San Francisco, CA
JOB DESCRIPTIONCompanyPacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric utilities in the United States. Based in San Francisco, with
20,000 employees, the company delivers some of the nation's cleanest energy to 15 million people in Northern and Central California.
Pacific Gas and Electric Company is an Affirmative Action and Equal Employment Opportunity employer that actively pursues
and hires a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability status, medical condition, protected veteran status,
marital status, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information or any other factor that is not related t
Department OverviewThe Digital Strategy Team is responsible for both the day-to-day
operations and the future roadmap of pge.com. The team?s goal is to bring the best of the e-commerce world to the utility?s self-service channel, driving costs down and customer satisfaction up. Functioning like a startup within the relative stability of a large
company, this hard working, tightly knit team is a group of high performers who are passionate about driving continuous improvement for each of our 38M web site visits per year.
Our team is comprised of two core areas:
? Web Product Management -
The web product management team works with customer insights, business partners and the IT team to drive a cohesive, full-featured, and easy to use online experience for our customers, whether they?re accessing pge.com via a mobile phone, PC or tablet.
Operations - The web operations team serves as an in-house creative agency, providing expertise in copywriting, design, publishing, optimization and reporting for our digital properties.
Position SummaryThe Web Analyst position is responsible
for helping answer fundamental questions about the performance of PG&E?s web properties on both the logged in (transactional) and non-logged in (content) sides of the house through data analysis.
PG&E is looking for a Web Analyst to perform
analysis on consumer web behavior. Analysis may include web site visitation, transaction completion rates, conversion funnels and customer satisfaction surveys. It will also include training the organization on tag management, and preparing campaign reports for the
clients so they can best optimize their advertising spend. You?ll work with web analytics software like Webtrends, customer satisfaction tools like Opinionlab, and session replay vendors such as Sessioncam to collect both qualitative and quantitative voice of the
customer feedback. You?ll also work with tag management software such as Tealium, and data visualization tools such as Tableau. QualificationsMinimum required skills:
? Bachelor?s degree or equivalent combination of education/experience
years? of relevant experience with demonstrable track record
? Degree Mathematics, Economics, or other highly analytical fields of study
? 5 yrs work experience in Web Analytics
? Experience with survey tools like
Opinionlab and session playback tools like Sessioncam
? Deep understanding of website analytics packages including Webtrends and Google Analytics
? Understanding of tag management solutions such as Tealium, GTM, etc.
? Highly proficient in Excel. If
you are familiar with Tableau it is a plus
? Strong data visualization and communication skills (oral and written) with ability to present findings at all levels
? Self-motivated, results-drivenResponsibilities? Assist in preparing a
monthly scorecard and presentation that is shared with executive leadership and the broader organization