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Web Analytics Specialist

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POST DATE 9/12/2016
END DATE 12/10/2016

AppleOne Jacksonville, FL

Jacksonville, FL
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Full Time
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Web Analytics Specialist

This position is for an individual experienced in web analytics to work as part of the User Experience Team. This team member needs expert knowledge in an array of analytic and web technologies.


? Develop metrics and generate reports to demonstrate performance of the various application components, showing trends and utilization levels

? Present data analysis and optimization recommendations to client stakeholders

? Conduct implementation efforts as new initiatives and measurement needs are identified.

? Conduct data audits to identify tracking gaps/inconsistencies and solve for custom technical implementation need

? Perform ad-hoc analysis as necessary to answer business questions and drive decisions. Serve as a liaison to vendor partners to ensure success in with projects

? Administer web analytics tools, creating and managing online dashboards for client team consumption. Develop and maintain executive management dashboards/scorecards of key performance indicators. Train client stakeholders on how to use reporting tools and how to automate reporting efforts.

? Create custom events to track business processes and user interactivity.

? Develop, configure and customize Tealeaf scorecards, dashboards and custom reporting

? Conduct root cause analysis of web issues and recommend fixes to technical teams.

? Monitor customer feedback and quantify issues based off Tealeaf and Voice of Customer data.


? Experience with Web analytics applications such as Adobe, Google Analytics, or Web Trends

? Knowledge of internet marketing and Web technologies required (HTML, XML, Flash, JavaScript/jQuery, proxy servers, web security, and data warehousing, content management systems).

? Excellent trouble shooting skills

? A strong analytical background and understanding of statistics.

? Experience with tag management solutions such as Ensighten or Google Tag Manager

? Experience in web analytics page tagging/cookies, tracking behavior, and custom event creation across web pages.

? Must be able to write and implement page tags via scripts to track specific business objectives

Resource will work across multiple projects.

Ability to communicate effectively with both technical and non-technical audiences verbally and in writing.

? Experience with Tealeaf configuration and replay optimization is a plus.

? Experience with SEO a plus

We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status.

Job Experience:

Please no Corp to Corps need to apply