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Culture Marketing Manager

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POST DATE 9/17/2017
END DATE 11/22/2017

Red Bull North America Santa Monica, CA

Santa Monica, CA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree




* Location Santa Monica, California, United States

* Schedule Full-time

* Organisation Red Bull North America


Artists & Influencers

Identify and nurture relationships with regional artists and influencers to amplify our existing culture initiatives, programs, and platforms

Identify locally relevant artists stories and help create opportunities with the Business Unit (BU) team to amplify their reach within and beyond the region

Establish a rich network in regional culture and media scenes to maintain awareness of emerging trends and opinions leaders

Event Initiatives & Projects

Lead the project management and execution of local Red Bull Culture Marketing event properties and their BTL activation plans in market

Lead Red Bull brand activation strategy at supported 3rd party culture events within the region

Support the BU team with executing global Red Bull owned events and take ownership of their regional BTL activations through regional cross functional leadership

Support the BU team with executing artist projects and culture events

Collaboration & Discovery

Lead and/or partner with region team (sales, event logistics, and marketing) to ensure quality planning and execution of all Red Bull owned and supported Culture Marketing events in the region

Influence and contribute to the annual Culture Marketing Business Plan

Identify regional and local scenes that significantly influence brand image with our target consumers

Identify branded and non-branded culture content and stories for our owned and shared media channels

Support the Activation & Communications team to achieve optimal media outcome

People Management

Find and hire the right people to drive regional Culture Marketing initiatives

Manage direct reports towards annual regional business objectives

Enable a high-performing culture by focusing on individual, strengths-based development

Identify and train high potential employees for succession opportunities

Provide direct, consistent, and productive feedback in order to maintain quality performance

Create and maintain a culture that rewards relentless effort and exceptional execution in line with Red Bull s values




3+ years of experience in Marketing, preferably with a focus on music, artists, and consumers

An understanding of traditional and non-traditional brand marketing strategies

Event production, preferably for live music events

A knowledge of and a knack for identifying a wide variety of culture trends and scenes on a regional and national level

Management of collaborative projects from ideation through planning and execution

Large budget management

An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape

A strong ability write, present, and share ideas articulately

A history of coaching, leading, and influencing in order to foster a collaborative and creative environment


Bachelor's Degree preferred

Must be fluent in English

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.