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Head of Marketing & Communications, Tri-State

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POST DATE 10/12/2017
END DATE 1/1/2018

Cushman & Wakefield, Inc. New York, NY

New York, NY
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


JOB DESCRIPTION SUMMARYResponsible for the development and execution of region-wide marketing, communications, and business development strategies, in alignment with Americas Marcom efforts.



* Provide subject matter expertise to help drive profitable revenue growth in the region in concert with business leadership teams and in support of broader Americas marketing strategies and tactics

* Use local competitive, client, and market insights to inform business strategies and optimize impact of marketing spend

* Develop both a proactive, strategic posture with business leadership, along with requisite reactive, tactical posture

* Develop region-specific marketing, communications, and business development plans to support the region and Americas-wide marketing and business objectives, and oversee the effective execution of the plan

* Ensure appropriate development and delivery of communications to promote region-specific business objectives

* Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all Marcom activities within the sub-region

* Communications

* Marketing

* Business Development

* Coordinate with other Region Marcom Heads to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management

* Optimize impact of marketing spend, ensure overall achievement of financial and other targets using a robust set of key performance indicators

* Develop and maintain a strong understanding of the market, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.

* Commit to hiring and retaining top industry talent, continuously building industry and non-industry relationships in order to have a robust pipeline of talent

* Player/coach who will oversee a market as well as lead the region

Leadership / Management Accountabilities:

* Manage managers and/or mid- to large-sized teams

* Coordinate with business leaders to identify opportunities to improve processes / function / client service

* Coordinate with Marcom and/or Americas leadership team to hire, train and inspire top talent to deliver best-in-class results

* Responsible for growth and development of direct reports

* Develop and maintain a strong understanding of the market, including key trends, competitive analysis, etc.

* Ensure overall achievement of budgeted financial targets and other standards set forth in approved business plan

* Use a set of robust and useful KPIs to help rationalize spend, deliver P&L impact, and inform strategies and tactics

* Uphold the mission and standards of the company, and support firm-wide initiatives



* Bachelor s Degree required

* Master s Degree in Marketing, Communications, Media, Business or related field preferred

Previous Experience:

* Minimum of 6 years of experience in a marketing and communications; leadership role required

* Ideal candidate would have marketing and communications experience in the Commercial Real Estate industry

Targeted Competencies:

* Proven leadership skills

* Excellent analytical skills

* Strong knowledge of CRE business and ability to be commercially-minded

* Team player capable of thinking and doing, getting heavily involved

* Exceptional oral and written communication skills

* Strong presentation skills

* Ability to attract and retain top talent

* Ability to work effectively in a culturally and educationally diverse environment

* Advanced analytical, problem solving, and conceptual skills

* Ability to influence peers and leaders

* Proficiency in Microsoft Office Suite

* General knowledge of Adobe Creative Suite

Leadership / Management Competencies:

* Proven track record of leadership and staff management

* Demonstrated willingness to coach and develop direct reports

* Exceptional project management and organizational skills

* Detail oriented, able to handle multiple projects simultaneously, and customer service oriented

* Crisis management skills

* Strong leadership qualities communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence

* Ability to draw upon the analysis of others and make recommendations that have a direct impact on the company

* Ability to work with executives and revenue producers

* Staff planning and development skills

Cushman & Wakefield is an Equal Opportunity/Affirmat ive Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status..