Similar Jobs

View More

Go To Market Manager for Education Solutions

This job is no longer active. View similar jobs.

POST DATE 9/12/2016
END DATE 10/18/2016

DiversityWorking CO

Company
DiversityWorking
Job Classification
Full Time
Company Ref #
7278091
Location
CO
Job Type
Regular
AJE Ref #
576155268

JOB DESCRIPTION

Go to Market Program Manager - Education Solutions Group* Description
* The HP Education Solutions division is a global business focused on developing the solutions for teachers, administrators and parents across the world. We are responsible for award winning HP Calculators, Education Apps and Education Software. We are organized a bit differently - as a stand-alone, vertically integrated team of engineers, marketers and designers working in hardware, software, professional development and content development. Versatility, agility, and improvisation are the qualities needed to thrive in our environment. All this backed by a Fortune 50 company with a footprint in over 200 countries. As the Global Education Go To Market Program Manager, you will drive strategy development with the regional Business Development Managers for the Product, Communications and Channel targeting the Education segment. - Develop and secure approval for Go to Market (GTM) plans and budgets - Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets - Track/report and may define program/campaign metrics/ goals/benchmarks - Develop/communicate closed-loop post-analyses for marketing programs and identify/execute indicated actions - Manage/monitor delivery of pre-determined messaging/content - Execute/monitor pre-determined customer segmentation strategies and experience plans - Perform marketing operations activities as needed, e.g., Siebel Marketing Resource Management (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment - Assist sales with development of sales training materials; including defining, creating and coordinating Professional Development events for Math Teachers across the world. - Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement* _Education and Experience Required:
_
* - Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred - 5 years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing - Agency, sales and/or channel experience a plus Education Back ground a plus
* _Knowledge and Skills Required:
_
* - Knowledge of marketing principles, practices, tactics and tools - Knowledge of offering, segment, partner and account-based marketing - Knowledge of advertising/ direct marketing/research vendor practices and procedures - Understanding of the industry, offering categories and company offerings/strategy - Strong project and budget management skills - Excellent written/oral communications - Strong analytical skills - Strong interpersonal skills - Ability to manage and influence virtual teams - Strong negotiating skills - Ability to interface effectively with multiple levels of management and functional disciplines - Strong influencing skills*
* Job:

*
*
*
* Marketing
**
* Title:

*
*
* Go To Market Manager for Education Solutions
**
* Location:

*
*
* Colorado-Ft. Collins
**
* Requisition ID:

*
*
* 1504515
**
* Other Locations:

*
*
* United States-Texas-Houston
* .