Marketing Analyst, (Subscriber Growth & Retention Insights) 9/16/2017

Pandora Media Inc. Oakland, CA

Company
Pandora Media Inc.
Job Classification
Full Time
Company Ref #
osC15fwU
Location
Oakland, CA
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Bachelors Degree
AJE Ref #
579540946

JOB DESCRIPTION

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Responsibilities:

* Expert on our email and push notification subscription marketing channels including product functionality, how listeners engage with them, and the data instrumentation

* Build self-service and ad-hoc reports to understand performance of email and push notification subscription messaging

* Model the impact of changes in marketing product behavior, messaging, audience, etc. on channel performance

* Drive bottoms-up forecast of subscribers from push and email channels

* Develop, execute, and report on AB tests to optimize marketing for subscriptions

* Collaborate with peers on Subscriber Growth and Retention Insights Team to understand cross-channel performance

* Provide key business insights based on emerging data trends

* Visualize key metrics on an ongoing basis to communicate out to Marketing, Subscription, and exec team

* Work with the Marketing Analytics Data Infrastructure, Integrations, and Tools team to ensure appropriate data is tracked and to develop repeatable, automated processes where possible

* Partner with Listener Marketing, Product Management, Subscription, Research Science, and Artist Marketing to drive fact based decisions around audience and messaging

Requirements:

* Education: Master's degree in Business, Statistics, Mathematics, Information Systems or related field

* 3+ years professional experience in a quantitative field at a mobile or consumer web company

* Strong analytics and problem-solving skills with the ability to draw inferences from abstract data patterns

* Knowledge of email and push as marketing channels (practical experience preferred)

* Familiarity with data visualization application (Tableau and/or other Business Intelligence tools)

* Experience working with relational databases and SQL query languages

* Familiarity with no-SQL architectures (Hadoop) a plus

* Experience with developing, implementing, and reporting on AB tests

* Desire to work in a fast-paced environment and to drive decisions with data

* Excellent time management and attention to detail

* Excellent written and communication skills

Pandora is also a VEVRAA federal contractor. Pandora requests priority referrals of protected veterans from each ESDS, as required by regulation.

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