Marketing Analyst, (Subscriber Growth & Retention Insights)

This job is no longer active. View similar jobs.

POST DATE 9/16/2017
END DATE 11/30/2017

Pandora Media Inc. Oakland, CA

Oakland, CA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree



* Expert on our email and push notification subscription marketing channels including product functionality, how listeners engage with them, and the data instrumentation

* Build self-service and ad-hoc reports to understand performance of email and push notification subscription messaging

* Model the impact of changes in marketing product behavior, messaging, audience, etc. on channel performance

* Drive bottoms-up forecast of subscribers from push and email channels

* Develop, execute, and report on AB tests to optimize marketing for subscriptions

* Collaborate with peers on Subscriber Growth and Retention Insights Team to understand cross-channel performance

* Provide key business insights based on emerging data trends

* Visualize key metrics on an ongoing basis to communicate out to Marketing, Subscription, and exec team

* Work with the Marketing Analytics Data Infrastructure, Integrations, and Tools team to ensure appropriate data is tracked and to develop repeatable, automated processes where possible

* Partner with Listener Marketing, Product Management, Subscription, Research Science, and Artist Marketing to drive fact based decisions around audience and messaging


* Education: Master's degree in Business, Statistics, Mathematics, Information Systems or related field

* 3+ years professional experience in a quantitative field at a mobile or consumer web company

* Strong analytics and problem-solving skills with the ability to draw inferences from abstract data patterns

* Knowledge of email and push as marketing channels (practical experience preferred)

* Familiarity with data visualization application (Tableau and/or other Business Intelligence tools)

* Experience working with relational databases and SQL query languages

* Familiarity with no-SQL architectures (Hadoop) a plus

* Experience with developing, implementing, and reporting on AB tests

* Desire to work in a fast-paced environment and to drive decisions with data

* Excellent time management and attention to detail

* Excellent written and communication skills

Pandora is also a VEVRAA federal contractor. Pandora requests priority referrals of protected veterans from each ESDS, as required by regulation.

If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to This email box is designed to assist job seekers who require a reasonable accommodation to the application process. A response to your request may take up to two business days.

In your email, please include the following:

- The specific accommodation requested to complete the employment application.

- The location or office to which you would like to apply

- The subject of the email should read \\"Request for Reasonable Accommodation\\".