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Marketing and Sales/Lead Generation Specialist I 9/16/2017

Commerce Bank Kansas City, MO

Company
Commerce Bank
Job Classification
Full Time
Company Ref #
21840-993
Location
Kansas City, MO
Job Type
Regular
AJE Ref #
579539389

JOB DESCRIPTION

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21840 Marketing and Sales/Lead Generation Specialist I (Open)

Job Category:

Grade 07 ----------------------------------------------------------------------

Location: 811 Main St, Kansas City, Missouri 64105 ----------------------------------------------------------------------



Job Expectations:

How would you like to work for a great company that offers career growth and values your skills and experience? For over 150 years, Commerce Bank has built a strong reputation as a Super Community bank and is recognized as an industry leader. In today's growing and competitive financial services industry, we look for creative and innovative solutions to meet the needs of our customers. To achieve our results, we recruit the best and brightest employees who ask, listen and solve to meet our customers' needs!



Commerce Bank is looking for an eager and energetic Lead Generation Analyst (or Sales Development Specialist) in Kansas City. This position is looking for a team member who is able to share Commerce Bank's story with prospective clients through a blended roll of data analysis and marketing communication. This is a position for someone who loves numbers and people, exhibits outstanding judgment and professionalism, and thrives in a fast-paced and entrepreneurial environment with a close-knit team. The role requires the confidence to mine marketing data for trends and develop strategic approaches to tell prospects about what we do in a credible and compelling way.



As a Sales Development Specialist, you will:

- Research industry regulations, web-sites, associations, market reports, trade publications, whitepapers, directories, bloggers, portals, linked-in groups, vendors and suppliers in order to establish and vet leads

- Gain competitive and market intelligence on related industry events

- Assess competitors by analyzing and summarizing competitor information and trends

- Research accounts, identify key players and generate interest through marketing channels

- Use Data analysis tools and Excel to map trends and segmentations

- Maintain lead records, using Salesforce.com.

- Work to support a given territory/region with the primary goal being to grow sales in new accounts and markets and increase customer touches. Accounts and markets will be defined by leadership

- Route qualified opportunities to the appropriate sales teams for further development and appointments

- Manage opportunities that will allow the outside sales team to make his/her sales plan



Research, Support, and Preparation-based Commercial Activities:

- Strategically identifying potential client contacts

- Generating leads and uncovering high-value opportunities

- Researching and gathering business intelligence about prospective clients

- Working with Sales and Marketing to create external strategic marketing communication to engage prospective clients

- Supporting the sales process by managing administrative elements



Client/Prospect-Facing Commercial Activities:

- Communicating Commerce Bank's business model to potential clients in an impactful way.

- Preparing and sending strategic e-mails to prospective clients, specific to their business and/or legal needs, to generate interest.

- Successfully diagnosing the client's key business needs, where possible, to ensure a high quality of interaction in the first meeting with our sales team.

- Route qualified opportunities to the appropriate sales teams for further development and appointments.



Work Hours:

- Monday - Friday, 8:00 a.m. - 5:00 p.m.



Education:

- Bachelors Degree in Finance, Marketing, Business Administration, Information Systems or related field



Required Experience:

- Strong analytical and problem solving skills

- Strong technical aptitude

- Self motivated and proactive

- Attention to detail

- Ability to manage multiple tasks simultaneously in fast-paced environment



Preferred Experience:

- Salesforce.com experience (or other CRM experience)

- Marketing Automation tools (Pardot, Eloqua, Marketo )

- Agile Scrum team experience

- Excel and Access database skills

- Marketing Research Experience

Time Type:

Full time