Marketing Senior Manager

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POST DATE 10/10/2017
END DATE 12/12/2017


Mclean, VA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


Job Summary
BDO s Core Purpose is Helping People Thrive Every Day. Our Core Values reflect how we manage our work, our relationships and ourselves. As an employee of the firm, you will live true to our Core Values of people first, being exceptional every day in every way, embracing change, feeling empowered through knowledge and choosing accountability. Our Core Values are the standards by which we conduct ourselves day in and day out, both internally and externally.

The Senior Marketing Manager reports directly to the Regional Marketing Director (RMD) and is a driven individual who works with the Regional Marketing Director (RMD), Regional Business Development Director (RBDD) and regional leaders to contribute to the growth and development of BDO in a variety of ways. The Senior Marketing Manager is responsible for developing, implementing and analyzing marketing strategies, including integrated marketing campaigns that use a variety of tactics (digital, print, social, etc.) to meet business goals for multiple offices within a region.

- Bachelor s degree in Marketing or other related field required
- MBA or other advanced level degree preferred

- Seven (7) or more years of marketing-related experience required
- Experience working in the accounting, financial consulting, business advisory, and/or professional services preferred
- Prior experience working at one of the Big Four or a national / regional accounting firm highly preferred
- Prior experience managing marketing professionals preferred

- Proficient in the use of Microsoft Office Suite
- CRM experience preferred

Other Knowledge, Skills & Abilities:
- Strong business acumen and ability to understand and communicate BDO s business, marketplace and value proposition
- Knowledge of contact management software including update, maintenance and list generation.
- Solid writing and editing skills with a focus on developing sales messages with impact
- Excellent verbal communication and presentation skills.
- Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented environment
- Excellent project management skills
- Capable of working in a deadline-driven environment and handle multiple projects simultaneously
- Excellent verbal and written communication, as well as the ability to present and facilitate
- Extensive knowledge in the development, management and execution of sales and marketing processes including marketing and BD planning, event planning, account planning management, marketing strategy and development
- Ability to thoughtfully and positively influence, lead, marshal resources and manage change in a matrix environment
- Capable of leading and managing remote and local teams of people to accomplish desired results
- Excellent project management skills
- Capacity to travel to the offices within the region on a periodic basis to meet with marketing personnel, participate in events, and attend regional and national meetings, as necessary

BDO USA, LLP is an EO employer M/F/Veteran/Disability

Additional Benefits

Usual corporate benefits.