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Regional Account Manager 10/11/2017

Red Bull North America Houston, TX

Location
Houston, TX
AJE Ref #
579726985
Job Classification
Full Time
Job Type
Regular
Company Ref #
030207
Experience
Mid-Career (2 - 15 years)
Education
Bachelors Degree

JOB DESCRIPTION

APPLY
AREAS THAT PLAY TO YOUR STRENGTHS

(ALL THE RESPONSIBILITIES WE\'LL TRUST YOU WITH)

* Location Houston, Texas, United States

* Schedule Full-time

* Organisation Red Bull North America

*

MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS

Executes distribution on priority packages in-line with HQSG (Headquarter Sales Group) recommendations

Ensures all assigned key account s schematics reflect Red Bull standards relative to flow and package mix

Aggressively sells Red Bull s Optimum Price program by utilizing best practices and available tools

Customizes presentations to better appeal to customer s needs

Recommends key accounts pricing and consistently probes for future retail price plans

Develops annual promotion schedule in accordance with HQSG goals

Creatively sells Red Bull standards and price points in a way that resonates with the customer s needs

Ensures all promotions are accompanied by effective POS and incremental displays

Customizes sales pitch to achieve account goals while driving effective, permanent displays

Evaluates ROI prior to recommending specific POS or customized solutions

Executes displays in-line with HQSG channel guidelines


*

MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS THAT INFLUENCE REGIONAL ACCOUNTS

Establishes Wiring Model that ensures all local Decision Makers (DMs) are wired with specific Red Bull personnel

Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local DMs to ensure consistency across the Business Units


*

BUDGETS/ANNUAL PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts

Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets


*

BUSINESS ANALYSIS

Works with Category Management Team to evaluate ROI with regards to pay-for-space agreements and communicates key learnings to HQSG

Drives post-promotion analysis, in conjunction with CDM, following all programs to evaluate promotional effectiveness

Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns

Analyses thoroughly their business/customers sales to define priorities and focus for the team


*

BUSINESS REVIEWS / RELATIONSHIPS BUILDING ACTIVITIES

Conducts quarterly business reviews to update Regional Accounts on business, channel competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion, price, or display practices

Routinely engages in activities to build relationships and wire key accounts beyond buyer level


*

COMMUNICATION / EFFECTIVE COOPERATION AND TEAM WORK

Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep Distributor Partners informed of KA programs and initiatives

Routinely visits DPs to ensure personal contact and open lines of communication

Communicates regularly and works effectively with all the BU/HQ team. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to the retailers.



YOUR EXPERIENCE INCLUDES:

(PROVEN PERFORMANCE IN)

*

Minimum 5 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
*

Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)
*

Excellent communication and active listening skills
*

Strong negotiation skills
*

Innovative, solution-oriented mindset
*

In-depth knowledge of FMCG and DSD industry
*

Self-motivated and able to work independently
*

Must be extremely proficient in Microsoft Excel and PowerPoint

*

Bachelor s Degree required
*

Fluent in English, additional language skills an advantage

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.