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VP, Medical Strategy Director - Area 23 - Healthcare Advertising 9/16/2017

FCB New York City, NY

Company
FCB
Job Classification
Full Time
Company Ref #
170002E4
Location
New York City, NY
Experience
Mid-Career (2 - 15 years)
Job Type
Regular
Education
Doctoral Degree
AJE Ref #
579539957

JOB DESCRIPTION

APPLY
Area23, a full-service healthcare advertising division of FCB Health, is seeking a seasoned and enthusiastic VP, Medical Strategy Director, to join the scientific team. To be based in the heart of Manhattan, the candidate will have the opportunity to collaborate with top pharmaceutical clients and partner with professionals who hold seasoned experience in the healthcare advertising industry.

OVERVIEW: Our Medical Directors assume responsibility for understanding the scientific and clinical aspects of their assigned businesses in depth, and serve as a key strategic resource for both internal teams and clients. They will leverage science in brand differentiation and communications, collaborate with copywriters/medical writers to represent the scientific perspective throughout strategic/creative development, and ensure scientific and clinical relevance. At all levels, the Medical Directors will continue to develop their strategic skill set in an effort to uncover the most compelling way in which to differentiate a brand or franchise from a medically viable, but compelling perspective. Demonstration of excellent written and verbal communication skills, and strong analytical and interpretive skills, is needed.





1. KNOWLEDGE/EXPERTISE

a. Demonstrate depth of understanding for multiple products and disease states

b. Critically review content developed by others in the agency, including copywriters, medical writers, and AMDs

c. Demonstrate the ability to distill down the medical and scientific information into strategic insights and actionable ideas for the brand

d. Proactively and proficiently provide strategic medical recommendations based on the changing market to enhance brand communications

2. STRATEGIC SKILLS/TOOLS

a. Proactively identify medical opportunities that contribute to strategic and tactical development

b. Ensure teams are optimizing the use of data to tell a viable, differentiating story

c. Develop depth of understanding for assigned products, related medical areas, and competitors

d. Ensure that projects are technically accurate and audience appropriate,

e. Participate in proprietary workshops

3. CLIENT RELATIONSHIPS

a. Lead medically-related client interactions across multiple pieces of business

4. BUSINESS DEVELOPMENT

a. Lead research and development efforts for new business pitches

b. Begin to be able to draft the "medical hook" portion of a pitch presentation under supervision

c. Help drive the strategic recommendations for the pitch

d. Be a part of the core pitch team both internal and during the live presentation

e. Co-lead the medical portion/immersion of a pitch presentation

5. COMMUNICATION/SELLING SKILLS

a. Apply presentation skills in multiple settings, eg internal meetings, client and KOL meetings, pitch presentations

b. Clearly communicate medical concepts across multiple pieces of business in a condensed, audience-appropriate way to client, KOLs and agency

c. Independently, confidently and credibly present the medical hook at new business pitches and client meeting

d. Project confidence as the expert in therapeutic categories, both

6. TEAMWORK/COLLABORATION

a. Proficiently manage your direct reports

b. Be solutions oriented and provide help beyond your brand and management team

c. Manage workflow for you and your reports' assigned products and ensure team deadlines are met

d. Demonstrate willingness to work beyond basic responsibilities to assist your reports and your teams

e. Always proactively participate in and contribute to discussions at team meetings to set example for reports

7. CREATIVITY/INNOVATION/ENGAGEMENT

a. Proactively recommend initiatives that support marketing strategies

8. MANAGEMENT/ LEADERSHIP

a. Supervise 1 or more AMDs/MDs/MWs on products in your group - teach them SOPs, give ongoing performance feedback, help with growth of skill sets, shadow, review all work and set examples until you feel your reports are ready to take on projects independently

b. Build morale among your team and begin to work with other teams providing leadership to the broader medical group

c. Immerse yourself in your direct reports brands to help guide them on thinking and process

9. FINANCIAL ACCOUNTABILITY

a. Begin to help create job estimates

b. Ensure appropriate utilization of your direct reports

c. Complete timesheets accurately and on time

d. Develop ability to reasonably estimate hours required to complete specific projects

e. Complete and submit expense reports on time

* MS, MPH, MD, PharmD or PhD required

* Excellent written and verbal communication skills

* Strong analytical and interpretive skills

* Experience in new business pitching

* 5 years experience in a healthcare advertising setting



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It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.