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Market Analyst Job Description

Summary

Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.

Primary responsibilities

  • Examine a campaign's return on investment.
  • Identify new market opportunities.
  • Complete concept-testing for new products.
  • Perform extensive market research.
  • Determine brand perceptions and reputations.
  • Evaluate market penetration.
  • Develop groups and solicit customer feedback.
  • Analyze marketing metrics to identify cause and effect relationships.
  • Identify positive financial outcomes to increase profitability.
  • Create databases and capture market data.
  • Analyze competitors.
  • Assess client's promotional needs.
  • Evaluate demographics, prices, distribution channels, and marketing outlets.
  • Develop sales strategies in tandem with marketing department.
  • Meet with clients to ascertain marketing goals.
  • Create questionnaires and surveys.
  • Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
  • Generate reports that analyze competition and customers.
  • Offer insights about product potentials.
  • Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.

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