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Market Development Specialist

Job Summary

Responsible for developing a particular market segment for a company. Promotes products and services to potential and existing customers.

Primary responsibilities

  • Assist with developing the market for client or company.
  • Focus on growing existing accounts and acquiring new clients.
  • Conduct meetings.
  • Make sales presentations.
  • Sell general or direct response print ads to a weekly or monthly publication.
  • Generate and describe creative, results-focused marketing concepts to a diverse client base.
  • Sell air time on television and radio programs.
  • Handle incoming inquiries to buy ad space.
  • Book sales appointments.
  • Walk door-to-door and solicit business.
  • Present sample ads to the client.
  • Assess client's promotional needs.
  • Evaluate demographics, prices, distribution channels, and marketing outlets.
  • Develop sales strategies in tandem with marketing department.
  • Meet with clients to ascertain marketing goals.
  • Create questionnaires and surveys.
  • Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
  • Generate reports that analyze competition and customers.
  • Offer insights about product potentials.
  • Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.

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