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Market Research Analyst Job Description

Summary
Responsible for performing market research to determine how people perceive products and services. Helps companies understand what types of products people want or need.
Primary responsibilities
  • Perform market research.
  • Determine who will buy products and at what price.
  • Advise on pricing strategies.
  • Gather statistical data on competitors.
  • Examine prices, methods of marketing, and sales.
  • Analyze data on past sales to predict future sales.
  • Obtain data to design surveys and assess consumer preferences.
  • Devise focus group discussions, mail responses, and set up booths at public places.
  • Conduct surveys.
  • Make recommendations to client or employer.
  • Provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services.
  • Increase public demand for products.
  • Determine whether companies should add new lines of merchandise.
  • Open new branches.
  • Help develop advertising brochures, sales plans, and product promotions.
  • Develop rebates, giveaways, and other incentives.
  • Gather information to help make fiscal or policy decisions, measure the effectiveness of those decisions, and improve customer satisfaction.
  • Conduct opinion research to determine public attitudes on a variety of issues.
  • Supervise interviewers.
  • Design surveys in many different formats.

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