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Marketing Communications Associate Job Description

Summary

Responsible for coordinating the communications output within a company. Creates and delivers emails, direct mail, brochures, newsletters, and other publications.

Primary responsibilities

  • Create company literature and other forms of communication.
  • Create marketing and promotional materials, both print and electronic.
  • Work with advertisers for timely and useable ad submissions,
  • Copyedit, proofread, and revise communications.
  • Design and launch email marketing campaigns.
  • Recommend, implement and maintain site design and operation.
  • Plan and deliver education courses and materials.
  • Work with manager and business units to determine event budget and manage expenses to that budget.
  • Promote products and services through public relations initiatives.
  • Develop marketing communications campaigns.
  • Create thought leadership materials.
  • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
  • Identify, develop and execute communications strategy for key media contacts and customer references.
  • Research media coverage and industry trends.
  • Develop fresh story ideas.
  • Conduct extensive media outreach.
  • Prepare briefing materials.
  • Coordinate scheduling and logistics.
  • Coordinate conference, trade shows, and press interviews.
  • Manage information.
  • Prepare agendas and conduct research.

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