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Marketing manager

Job Summary

Responsible for managing marketing, advertising and promotional staff and activities at a company or organization. Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

Primary responsibilities

  • Plan marketing and branding objectives.
  • Expand product solutions and offerings.
  • Prepare marketing strategies alongside other company executives and staff.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Prepare and adhere to budgets.
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials.
  • Design print ads and publications.
  • Ensure brand messages are consistent.
  • Gather and analyze customer insight.
  • Nurture and enrich all external perceptions of the company and growth of market share.
  • Engage consumers on social media.
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
  • Lead all areas of content generation and production across all media platforms.
  • Take calculated risks based on data-driven analytics.
  • Drive overall CRM and direct marketing.
  • Engage other organizations within the community.
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
  • Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

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