Responsible for overseeing communications to the media, including preparing articles, press kits, press releases, and other content initiatives. Cultivates and manages relationships with media reps.
- Prepare articles and press releases for the media.
- Ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.
- Cultivate and enhance collaborative working relationships within the press and publicity community.
- Manage the flow of news about the organization to the media.
- Gather and disseminate timely information to press and staff.
- Optimize communication system to enhance accuracy of communication.
- Create effective communication channels.
- Enhance effectiveness of press and publicity function.
- Act as a media spokesperson on behalf of the company and address questions and complaints.
- Develop relationships with national and regional press contacts to ensure the company reputation is promoted and to deflect criticism.
- Plan and oversee press events.
- Detect public relations issues as they emerge and address them directly.
- Research and write briefing materials.
- Assemble press kits.
- Compose and edit press releases, company literature, and articles for internal and external use.