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Media Relations Manager Job Description

Summary

Responsible for overseeing communications to the media, including preparing articles, press kits, press releases, and other content initiatives. Cultivates and manages relationships with media reps.

Primary responsibilities

  • Prepare articles and press releases for the media.
  • Ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.
  • Cultivate and enhance collaborative working relationships within the press and publicity community.
  • Manage the flow of news about the organization to the media.
  • Gather and disseminate timely information to press and staff.
  • Optimize communication system to enhance accuracy of communication.
  • Create effective communication channels.
  • Enhance effectiveness of press and publicity function.
  • Act as a media spokesperson on behalf of the company and address questions and complaints.
  • Develop relationships with national and regional press contacts to ensure the company reputation is promoted and to deflect criticism.
  • Plan and oversee press events.
  • Detect public relations issues as they emerge and address them directly.
  • Research and write briefing materials.
  • Assemble press kits.
  • Compose and edit press releases, company literature, and articles for internal and external use.

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