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The company is the largest pretzel maker in the US (surpassing even snack-making behemoth Frito-Lay). Along with pretzels of all shapes and sizes, family-owned Snyder's produces potato chips, tortilla chips, and the EatSmart brand of low-fat snack foods (soy crisps, veggie crisps, and organic popcorn).

Snyder's snacks are sold through supermarkets, drugstores, and mass merchandisers throughout the US. In late 2010 Snyder's merged with Southern snack food giant Lance, which was renamed Snyder's-Lance.