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Public Affairs Manager Job Description

Summary

Responsible for the management of a company's communications strategy and objectives. Develops communications plan and implements a broad range of public relations activities.

Primary responsibilities

  • Develop effective communications plan that leverages brand promise.
  • Develop, integrate, and implement PR activities designed to enhance company brand.
  • Cultivate and maintain strong media relationships.
  • Advance company's position with relevant constituents.
  • Develop and executive varied and integrated communications products including website, print publications, newsletters, online communications, media and public relations.
  • Create and launch new media and marketing.
  • Work with the CEO to achieve organizational goals and objectives by administering the communications and public relations initiatives as determined by the larger organizational strategic planning process.
  • Evaluate an integrated strategic communications plan to advance the company's brand identity and broaden awareness of its programs and priorities.
  • Refine company's core messages to ensure brand consistency.
  • Resolve public affairs issues.
  • Serve as executive editor for the development, production and maintenance of the company's internal and external communication vehicles, including the main website, marketing materials, publications, newsletters, invitations, flyers, advertisements, and annual reports.
  • Enhance meaningful relationships with targeted, high-level external audiences.

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