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Public Relations Assistant

Job Summary

Responsible for assisting with the creation and implementation of public relations initiatives. Concepts and creates promotional content for PR purposes.

Primary responsibilities

  • Create, deliver, edit, and optimize PR materials.
  • Ensure that messages are supportive of and consistent with marketing strategies.
  • Supervise social media outreach.
  • Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail.
  • Coordinate and deliver email campaigns.
  • Mass-mail materials.
  • Create brochures and sell sheets.
  • Provide support to public relations department.
  • Coordinate flow of information and communication and disseminate it according to plan/strategy.
  • Work with manager and business units to determine budget and manage expenses to that budget.
  • Promote products and services through public relations initiatives.
  • Develop marketing communications campaigns.
  • Create thought leadership materials.
  • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
  • Identify, develop and execute communications strategy for key media contacts and customer references.
  • Research media coverage and industry trends.
  • Develop fresh story ideas.
  • Conduct extensive media outreach.
  • Improve communication efficiencies within company.
  • Manage video content.
  • Create and distribute customer surveys.

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