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Public Relations Manager

Job Summary

Responsible for managing a public relations department along with its staff. Directs publicity programs and campaigns, improves public image of company, and clarifies company's point of view on important issues.

Primary responsibilities

  • Manage public relations department.
  • Recruit, hire, train, and manage PR specialists.
  • Evaluate and implement sales promotion programs.
  • Develop PR strategies, campaigns, and initiatives to improve pubic perception of company.
  • Improve management and employee relations.
  • Prepare and publish newsletters and other company literature.
  • Create motivational videos.
  • Produce annual reports on financial status of firm.
  • Release promotion literature about new products.
  • Draft speeches with chief executives.
  • Respond to information queries from media and the general public.
  • Identify audience for product or service.
  • Write press releases and media kits.
  • Develop and maintain corporate image and logos.
  • Manage company sponsorships.
  • Maintain effective working relationships with local and municipal government officials and media representatives.
  • Formulate policies and procedures related to public information programs.
  • Manage an organization's reputation with the public in general and clients.
  • Compile comprehensive information about the company for the media.
  • Develop and launch Internet or intranet web pages.
  • Manage communications budgets.
  • Confer with the labor relations managers in order to develop internal communications to inform employees of various company activities.

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