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Research Executive Job Description

Summary

Responsible for soliciting people's opinions to find out why people do, think, or buy a certain way. Performs extensive research, conducts surveys, and works with product development team to apply results.

Primary responsibilities

  • Conduct research to determine people's opinions on products and services.
  • Perform both social and market research to evaluate consumer buying behaviors.
  • Create surveys and questionnaires and distribute them.
  • Perform qualitative research to attempt to understand why people do, buy, or think a certain way by researching their attitudes, opinions, and actions.
  • Formulate plans or proposals before researching a topic.
  • Design, organize, and manage the distribution of research materials.
  • Conduct interviews.
  • Write and present reports.
  • Work with sales, marketing, and product development teams to create and launch products and services.
  • Analyze and evaluate results of interviews and surveys.
  • Make recommendations to clients about how resulting information could be used.
  • Collect information from various locations on the Internet such as forums and review websites.
  • Record information through negotiation process.
  • Determine what research techniques will be used and length of research process.
  • Determine buying trends.
  • Evaluate success and failures of competitors.
  • Organize and present data in clear, concise manner.
  • Evaluate effectiveness of advertising methods.

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