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SUMMARY: The Global Strategic Marketing Manager for Negative Pressure Wound Therapy (NPWT) is responsible for the development of global brand strategy, effective planning & implementation of new product introductions, organization and communication of supporting information (clinical, regulatory, legal), consistency between marketing plans and overall global strategy, and effective communication across the organization.As worldwide expert, the Global Strategic Marketing Manager provides direction and leadership to New Product Development teams, Clinical teams, and other Global support functions regarding for product global commercialization issues. The Global Strategic Marketing Manager directly manages two Brand Development Managers and works closely with North American and International Marketing Management teams. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Strategy Development and Implementation•Lead development and implementation of Global Marketing Strategy for NPWT brands through effective collaboration with International and North American strategic marketing teams •Consistently define and refine current product offering and brand positioning and formulate proposals for the portfolio•Define future scope and depth of the NPWT portfolio, including differentiation and new product development•Direct brand development activity to insure timely launch of new products•Develop and implement global positioning and pricing guidelines for productsCommunication •Liaise with business development, innovation teams, clinical teams, AWC SBU and other Smith & Nephew companies to insure consistency of overall messaging and timely execution of programs to drive response to customer needs•Effectively present business cases and strategies to senior management•Effective communication and dissemination of key information across supply chain, manufacturing, new product development and country and market management •Work closely with international marketing team and North American Marketing team to support marketing programs and identify new business opportunities•Communicate information regarding key activities to VP of Strategic Marketing in an effective and timely mannerMarketing and Team Management•Lead, motivate and develop Brand Development Managers, ensuring that they meet their principal accountabilities•Act as brand champion while maintaining knowledge of product category and market environment•Ensure consistent coordination of clinical, regulatory, new product development, marketing plans to ensure effective implementation of strategic plan •Ensure timely and effective response to in-market product and competitor activities to deal with issues such as product recalls or malfunctions or competitor launches or campaigns•Prime responsibility for the formulation of budgets and controlling team expenses•Conduct market research, customer interviews, and analyze to understand market dynamics Required SkillsCOMPUTER SKILLS: Requires functional knowledge of SNU selected business programs including word processing, spreadsheets, presentation programs, and other server based applications. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Position generally requires sitting 70% of the time and standing/walking 30%. Occasionally requires lifting and carrying equipment and materials weighing 10-20 pounds. Requires the ability to travel throughout the US & INTERNATIONALLY 40% of the time to work with field employees, company meetings, and customers.MANUAL DEXTERITY: Requires the development of marketing plans and the ability to present thoughts in a logical, understandable fashion.M

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