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Comcast, a leading national provider of cable, television, internet and phone services seeks a Multicultural Marketing Manager to promote our products and services including High-Speed Internet, Digital Cable, HDTV and digital voice phone service. We have career opportunities available in Houston, Texas. If you have a successful track record in ethnic Marketing and you would like to join our team, we would like to talk to you!
The Multicultural Marketing Manager will report to the Director of Marketing Operations and be located in Comcast's Houston Region. You will be responsible for developing and executing marketing strategies and programs for customer acquisition, development, and retention directed to multiple ethnic cultures including Hispanic, African American, and Asian, as well as other targeted consumer segments. The candidate will ensure Comcast is employing the appropriate programs, messages, language, and media placement to the intended cultural segment. You will understand the unique attributes of individual ethnic groups to better inform marketing investment, develop relationships with programmers and external partners to extract value and support, and actively engage other ethnic marketing partners across Comcast to share best practices.

Oversees marketing agencies and vendors to successfully deliver on these objectives. This important role will include strategy development, marketing communications planning, creative development, media planning, vendor management, campaign results ROI analysis, and budget management.

PRINCIPAL DUTIES
Using quantitative and qualitative research, the Multicultural Marketing Manager will develop and implement marketing strategies and plans to acquire new customers for Comcast's video, high speed Internet, and digital voice products.

Manage the execution process for a wide number of marketing communications tactics including direct mail, TV, radio, print, outdoor, online, email, collateral, event marketing, and grass-roots vehicles.

Analyze customers segments to identify key demographics, psychographics, and insights and incorporate findings into segmented direct mail, tailoring the creative, message, and offer by segment.

Identify, analyze, and recommend appropriate business development and marketing opportunities, prepare proposals, negotiate terms favorable to Comcast, and execute partnership agreements.

Work with Product Management team and external agencies and marketing services vendors to develop appropriate offers and marketing materials for print, on-air and online applications.

Develop strong cross functional relationships within the Marketing team and with other departments such as Sales, Customer Care, Public Relations/Government Relations, Finance, Technical Operations, and Engineering to understand the Company's products and services, policies and processes, and how to effectively accomplish tasks.

Lead and/or participate in cross-functional teams (with Product Management, Engineering, Finance, Call Center, etc.) to achieve business goals.

Budget management including: marketing budget development; identifying cost efficiencies in printing and creative development; vendor cost negotiation; ongoing monthly budget oversight; overseeing co-op reimbursement; and managing bid justifications/expense purchase orders/ invoices/accruals.

Agency and vendor management.

Other duties as assigned.


Required Skills:
EXPERIENCE REQUIREMENTS:
The ideal candidate will have a strong marketing and/or business background, with seven+ (7+) years of experience. Experience in the cable television (or similar subscription-based consumer environment) industry a plus. English and Spanish fl... ..This job description has been truncated.