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the journeybegins withyou. There's quite a distance between wondering and knowing. And for patients waiting for answers to important health questions, it's a road they want to travel as quickly as possible.Summary:
The Product Manager for Cancer Diagnostics is responsible for product-launch of selected cancer diagnostic products e.g. KRAS, HE4, BRAF. Has accountability for flawless market launch, revenue growth and product adoption in the market post-launch. Incumbent will take new products and help to define/develop the market through contact with customers, prospects and internal and external scientific and medical leaders (academic associates, relevant medical societies etc.). Requires working across multiple lines of business and functions and successful alignment with a wide-range of stakeholders. ý Duties and Responsibilities: -Create alignment with multiple Lines of Business to manage product life-cycle, planning and tactical execution of product initiatives-From product line Strategic plan, develop a product management plan which includes:-maximizing reimbursement, revenue and profitability-engaging thought-leaders-garnering the support from relevant medical societies-identifying the complete market opportunity for DGX by call point-aligning with Science & Innovation to devise appropriate clinical studies to drive acceptance in the marketplace-framework for achieving financial objectives-Analyze and interpret business data to identify growth opportunities- Analyze customer segments and develop tools and programs specific to these segments.- Develop cancer diagnostic product thought-leader advocates & coordinate participation in advisory boards and speaker development programs. - Develop programs to empower patients to be involved in their treatment decisions and educate patients on the assay.-Identify the appropriate studies required to drive acceptance in the market-Manage product line development, performance and growth to meet assigned market share and revenue goals-Develop key messages for product line and relay that message throughout the entire organization. The includes working with all LOB's Marketing to create materials and tools needed by the sales force to successfully execute the financial growth objectives-Manage the post-launch pricing realization-Coordinate across international markets-Develop comprehensive brand and launch plans for assigned product lines including positioning, key messages, promotional strategies and medical education initiatives to ensure that messages are delivered to targeted customers-Master complex scientific information in order to apply in public communication to diverse audiences-Integrate the value proposition in all initiatives-Collaborate with other functional groups such as Finance, Operations, Sales, Managed Care, Anatomic Pathology, Legal, Compliance, Science & Innovation, Licensing and Marketing to drive alignment throughout organization-Drive initiatives through various communication channels, including written, verbal and field visits-Drive progress of initiative; provide adaptive measures when necessary-Provide updates to Senior Management on Revenue growth, reimbursement, volume, profitability and supply capacityý Job Requirements- Understanding of product management, product development / introduction process- Demonstrated ability to manage multiple, simultaneous, complex tasks and to meet deadlines- Ability to prioritize and drive to results with high emphasis on quality- Proven analytic skills with scientific papers and market intelligence- Excellent communication skills, presentation skills, verbal, tact, computer and confidentiality- Ability to analyze potential markets and provide accurate, insightful market analysis- Proven ability to work cross-func