| Job Summary
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Company Job ID
09378-5173793 |
Job Title
Senior Marketing Communications Specialist
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Company:
Liberty Mutual Group
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Location
US - MA, Boston, 02108
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AJE Reference Number
525660064
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Job Start/End Date
not provided
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Job Type
Regular
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Job Classification
Full Time
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Hours/Week
not provided
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Salary Range
not provided
N/A
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Education
not provided
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Required Degree/Formal Training
not provided
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Required Licenses/Certificates
not provided
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Experience
not provided
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Company Homepage
not provided
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Advance your Marketing career at Liberty Mutual - A Fortune 100 Company!
As a Marketing Communications professional you willcreate, implement and manage advertising and communications programs that effectively describe and promote the organization and its products through development of creative concepts, efficient use of all media and technical production services, and building and supervising a team of communications, design and production professionals.
Responsibilities:
ııı Plans, develops and successfully implements advertising programs that are aligned with business or corporate marketing and product objectives.
ııı Leads projects with advertising agencies to develop and prepare promotional campaigns, select media and format to inform potential customer of products. Oversees the selection of media, creation of program concepts, materials preparation and placements.
ııı Acts as key resource to provide counsel to senior management on communications programs for SBU's and departments on a local, national or international basis.
ııı Develops and coordinates customer communications programs that may include direct mail programs, brochures, TV, web, print advertising or other marketing material.
ııı Forecasts, schedules and allocates resources within assigned projects. Manages outside vendors in developing and supplying communications tools. Ensures projects are completed within desired time frames and quality limits.
ııı Proactively manages programs to provide clients with the most appropriate and effective support for their communications/advertising objectives.
ııı Evaluates effectiveness of advertising programs through analysis of responses and sales indicators.
ııı Creates and manages budgets to ensure optimal results.
A benefit package may or may not be available. Request specific information from the employer.
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