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Sr Marketing/CRM Analyst - ReqCode 1628335
Job Summary
Company Job ID
14440378
Job Title
Sr Marketing/CRM Analyst - ReqCode 1628335
Company:
Express Fashion
Location
US - OH, Columbus, 43085
AJE Reference Number
525705700
Job Start/End Date
not provided
Job Type
Regular
Job Classification
Full Time
Hours/Week
not provided
Salary Range
not provided N/A
Education
Bachelors Degree
Required Degree/Formal Training
not provided
Required Licenses/Certificates
not provided
Experience
Mid-Career (2 - 15 years)
Company Homepage
not provided

Express is sexy, original style in a fun, high-energy environment. Express is young and independent, but with a three decade history of success. And with more than 20,000 associates, more than 580 stores, and more than $1.8 billion in annual sales, Express is one of the ten largest specialty brands in the country. And we're growing bigger and better every season.

The Senior Marketing/CRM Analyst is responsible for providing analytical evaluation of Marketing initiatives and contributing to the development of successful Customer Relationship Marketing Programs for Express. This position reports to the Manager of Customer Marketing.

Essential Tasks & Responsibilities
1. Conducts statistically based response and financial analysis of direct mail, e-mail, credit card and gift card programs.
2. Predictably forecast sales and traffic impacts of campaigns.
3. Track results to quantify impact on sales, profit and expense in comparison to projections.
4. Analyzes offer and segmentation strategy to identify growth opportunities.
5. Designs projectable, statistically valid tests and campaigns.
6. Develop reporting and analytic tools to empower users to access results
7. Lead development of reporting and analytic capabilities with new CRM service provider


Knowledge, Skills and Abilities Required
* Demonstrated analytical capability
* Demonstrated ability to analyze complex business questions and issues and communicate insights and learnings
* Creative, innovative, and results oriented
* Project management experience
* Ability to meet aggressive deadlines
* Technical skill proficiency in Microsoft Excel including advanced functions
* Technical skill proficiency in Microsoft Access including report building and database development
* Technical skill proficiency in Microsoft PowerPoint, Presentations Business Cases
* SAS or SQL experience a plus



Work Experience and Education
* Five to seven years of customer database marketing experience (more on the 7-year side)
* Three to five years of analytical experience (more on the 5-year side)
* Previous direct mail and strategic planning experience
* Demonstrated analytical capability and communication skills
* Project management experience
* Creative, innovative and results oriented
* Ability to meet aggressive deadlines
* Bachelor's degree in Finance, Business or Marketing, or equivalent business experience Advanced Degree, MBA, an asset



An equal opportunity employer, Express, LLC does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, national origin, citizenship, age, disability, sexual orientation or marital status. Express, LLC only hires individuals authorized for employment in the United States.

Job Benefits

not provided
       
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