| Job Summary
|
Company Job ID
14497034 |
Job Title
SEA_Director, Brand Strategy - ReqCode SEA100367
|
Company:
Samsung Electronics America, Inc.
|
Location
US - NJ, Ridgefield Park, 07660
|
AJE Reference Number
525739227
|
Job Start/End Date
not provided
|
Job Type
Regular
|
Job Classification
Full Time
|
Hours/Week
not provided
|
Salary Range
not provided
N/A
|
Education
Bachelors Degree
|
Required Degree/Formal Training
not provided
|
Required Licenses/Certificates
not provided
|
Experience
Mid-Career (2 - 15 years)
|
Company Homepage
not provided
|
 |
Position Summary
Current Sub Projects : 1. Refine corporate brand strategies in the area of Brand Pyramid, Story,
Brand Line and Brand Cues and develop 2010 brand guidelines
2. Re-organize/manage brand architecture guidelines
3. Develop convergence positioning strategies
4. Develop green positioning strategies and communication guidelines
Common Essential Duties & Resp.
1. Refine brand strategies (target, brand pyramid, brand story, brand cues, etc.), enhance brand guidelines and then roll out guidelines to the regions
2. Manage/refine the marketing communication plan and develop campaigns on global initiative projects
3. Re-organize/manage brand architecture guidelines and manage global brand architectures
4. Identify brand issue markets and develop brand solutions
5. Enhance advertising quality and manage more effective process
6. Develop POV on various brand issues in the perspective of brand and marketing experts
7. Work closely with GBM/local marcomm staffs to build brand collectively
Necessary Skills / Attributes
Education
(Degree/Major) - BA/MBA/Master ; Business administration(Marketing), Advertisement
Experience - Brand strategy and management
- Global/multinational brand management (Brand architecture, etc)
- Advertisement (AE or AP - holistic campaign & creative development )
Required Skills - Global Brand strategy required
- English communication
- Good interpersonal communication skill
Job Benefits
|
