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SEA_Manager, Brand Strategy - ReqCode SEA100366
Job Summary
Company Job ID
14497065
Job Title
SEA_Manager, Brand Strategy - ReqCode SEA100366
Company:
Samsung Electronics America, Inc.
Location
US - NJ, Ridgefield Park, 07660
AJE Reference Number
525739328
Job Start/End Date
not provided
Job Type
Regular
Job Classification
Full Time
Hours/Week
not provided
Salary Range
not provided N/A
Education
Bachelors Degree
Required Degree/Formal Training
not provided
Required Licenses/Certificates
not provided
Experience
Mid-Career (2 - 15 years)
Company Homepage
not provided

Position Summary


1. Develop category positioning strategy and campaign strategy / idea with GBM and regions
2. Develop the marketing communication plan on global initiative projects
3. Re-organize brand architecture structure for GBM and regions
4. Develop brand performance index and analyze data in regions
5. Develop POV on various brand issues in the perspective of brand and marketing experts
6. Review various guidelines to be developed by brand strategy team







Common Essential Duties & Resp.

To increase brand preference and maximize brand performance


Current Sub Projects :
1. Develop marketing communication strategy
2. Refine brand communication strategy





Necessary Skills / Attributes


- BA/MBA/Master Business administration (Marketing, Advertisement)
- Brand strategy and management
- Campaign development
- Brand or Advertisement job experience required
- Bilingual Korean preferred
- Microsoft office program (Word/Excel/PowerPoint)

Job Benefits

not provided
       
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