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SEO Specialist Job Description

Summary

Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

Primary responsibilities

  • Review and analyze client sites for areas that need to improved, deleted, or revised.
  • Prepare detailed strategy reports.
  • Identify the least expensive but most powerful and profitable keywords for client sites.
  • Run pay-per-click campaigns.
  • Improve a company's organic search results.
  • Write effective headlines, body copy, and websites.
  • Ensure websites are filled with optimal keywords.
  • Place keywords appropriately in copy to gain most search engine traffic.
  • Write effective call-to-action statements.
  • Write original, powerful SEO content for blogs and websites.
  • Implement off-page SEO content strategies such as coding.
  • Effectively use header tags.
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
  • Strategize ways to improve and track site performance.
  • Compile and present SEO performance reports.
  • Adjust PPC campaigns as needed.
  • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
  • Utilize basic programming and web design skills to enhance SEO.
  • Create advanced SEO strategies.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

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