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POST DATE 6/20/2020
END DATE 7/20/2020
China Direct Imports
JOB DESCRIPTIONE-Commerce Manager
The purpose of this position is to manage the development and growth of our direct-to-consumer E-Commerce websites and the brands we create for the E-commerce marketplace.
The E-Commerce Manager will assist in selling our own brands directly to consumers via multiple online channels, installing marketing functions that were previously not part of our role.
The E-Commerce Manager will spearhead the efforts to operate our websites and to promote our brands and products online and to develop content that satisfies customers who buy directly from us.
The E-Commerce manager will unite efforts across the enterprise to ensure that we are driving the business forward in a consistent, sustainable manner that assures maximum growth of top line sales and the creation of brand equity
Create brands and online marketing strategies for our growing range of product categories in the home improvement market
Supervise and assist in the design and development of ecommerce websites for our products and brands
Coordinate our presence in multiple online channels including Amazon Seller Central, marketplace sites and our own sites to maximize growth and avoid channel conflict
Ensure online consumer touch points and user experience are cohesive and create positive momentum for our brands
Coordinate and maintain creation of content for our sites and as needed, our retailers sites
Develop, manage, and track email and PPC marketing campaigns to drive sales and positive ROI
Bachelor s degree required
1-4 years experience as an E-Commerce Manager or E-Commerce Specialist with a preference for a focus on Consumer Goods.
Highly proficient with Google AdWords, Amazon AD platforms, Amazon Marketing Services (AMS) Bing Ads, pay-per-click advertising.
Experience working with the in-house Creative Department to develop product content intended to drive sales.
Develop and facilitate methods for seeking positive customer review placement on E-Commerce products.
Establish methods to increase page rank and visibility of products on E-Commerce sites to promote top-tier listings.
Analyze sales data and develop reporting on KPIs to create actionable plans to drive growth.
Monitor product/pricing strategies and promotions to drive incremental sales volume.
Demonstrable ability to gather and transform product feedback into actionable requirements
Highly proficient with MS Excel and the MS suite of tools.
Preference for experience with Wordpress and some Front-End Web Development experience (PHP, MySQL, CSS, HTML)