Digital Engagement Manager 2/15/2020

University of California - San Francisco San Francisco, CA

San Francisco, CA
AJE Ref #
Job Classification
Full Time
Job Type
Company Ref #
Mid-Career (2 - 15 years)
Bachelors Degree


UCSF s Office of Communications is seeking a Digital Engagement Manager (1-year contract) to provide communications support for the University s main digital channels, including, social media, and email, as well as general communications support for our office.

This role will conceive, research, write, and promote content aimed at engaging online audiences, inspiring our community from awareness to action.

A member of the Digital Communications Team and also supporting the Brand Communications Team, s/he will report to the Assistant Director, Audience Engagement.

In addition to producing digital content, this role will manage key UCSF-wide communications resources, such as the UCSF Events Calendar and email accounts where the UCSF community can submit questions about the UCSF brand and social media guidelines.

The successful candidate is a tech-savvy communicator, a creative problem-solver, and passionate about great storytelling. S/he ideally has a strong understanding of brand management and experience in a client-focused role. The role requires excellent judgment, critical thinking, streamlined and professional communication, and quick turnaround in a fast-paced working environment.

Responsibilities include but are not limited to the following:

Researching and producing original multimedia content primarily for UCSF s main social media channels, including science, health care, and community stories
Writing e-newsletter copy and social media posts that promote news articles and announcements
Maintaining an editorial calendar tracking email, web, and social media communications
Optimizing content for social media platforms, which will include tagging URLs, A/B testing, employing audience targeting, among other digital marketing tactics
Monitoring and managing UCSF s social media conversations
Creating reports demonstrating successful reach and engagement achieved on promotional channels
Managing the back-end administration of department digital media tools
Engaging, guiding and managing internal partners around the best application of UCSF s brand
Providing email response support for the department s resource accounts.



UCSF s Office of Communications is charged with directing strategic communication and public affairs for the campus and clinical enterprise. The team is skilled at leading integrated, outcome-driven communications to strengthen awareness of UCSF s excellence in patient care, research and education through brand marketing, media relations, digital communications and internal communications.

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences.\\",\\"

Required Qualifications: Bacheloru0027s degree in a communications or marketing related field
Two to five years of working experience in digital media, public relations, or journalism
Professional experience working with Facebook, Twitter, LinkedIn, and Instagram in a branding or journalism context
Proficiency with Microsoft Office Suite and Adobe Photoshop
Skilled understanding of brand principles and management
Thorough knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation
Ability to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and/or the broader public, while ensuring adherence to the brand message
Thorough research and fact verification skills
Superior interpersonal communications skills, including active listening and effective collaboration skills
Thorough analytical and critical thinking skills

Preferred Qualifications: Basic knowledge of content management systems and HTML
Basic knowledge of iMovie, Final Cut or other video editing software
Skill in iPhone photography and/or videography
Thorough understanding of technical language and requirements of the assigned work
Thorough understanding of organizationu0027s processes, procedures, and applicable rules and regulations for digital communications
Background in customer service/customer experience and design principles

License/Certification: n/a

Equal Employment Opportunity: The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.